Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma ....etc

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Require to refer to a sample project report on HDFC life Insurance Policis
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Brand equity


Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand . The study of brand equity is increasingly popular as som ....etc

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Measuring sources of brand equity: Capturing mindset



Projective Techniques

Diagnostic tools to uncover true opinions & feelings of consumers when they are unwilling/ unable to express themselves
Completion and Interpretation Tasks:
“Fill in the Bubble” approach for analysis.
Comparison Tasks: Consumers convey their impressions by comparing brands to people, countries,animals, activities etc.
Diagnostic tools to uncover true opinions & feelings of ....etc

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Design and development of Equity Trading Portfolio manager

Equity Trading Portfolio (ETP) manager is assistant software for traders who normally do the trading though some stock brokers. These traders mostly track the share prices using News channels or news papers and place the order for stock buy or sell to stock broker. Stock broker actually does the buy or sell action on behalf of such traders. ETP manager keeps the track of share prices offline (if t ....etc

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The expected equity premium is an important parameter in many financial models, especially within portfolio optimization. A good forecast of the future equity premium is therefore of great interest. In this thesis we seek to forecast the equity premium, use it in portfolio optimization and then give evidence on how sensitive the results are to estimation errors and how the impact of these can be minimized.Linear prediction models are commonly used by practitioners to forecast the expected equity premium, this with mixed results. To only choose ....etc

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Thankfully, help is on the way. The Elder Investment Fraud and Financial Exploitation (EIFFFE) prevention program has trained more than 3,000 health care professionals to spot fraud which may be happening. It's a huge problem.
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