Measuring sources of brand equity: Capturing mindset



Projective Techniques

Diagnostic tools to uncover true opinions & feelings of consumers when they are unwilling/ unable to express themselves
Completion and Interpretation Tasks:
“Fill in the Bubble” approach for analysis.
Comparison Tasks: Consumers convey their impressions by comparing brands to people, countries,animals, activities etc.
Diagnostic tools to uncover true opinions & feelings of ....etc

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Brand equity


Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand . The study of brand equity is increasingly popular as som ....etc

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Please send notice when K1 is available

[email protected] ....etc

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SUMMER TRAINING PROJECT ON EQUITY ANALYSIS IN KOTAK AND MAHINDRA


Investment Rationale

Each investment alternative has its own strengths and weaknesses. Some options seek to achieve superior returns (like equity), but with corresponding higher risk. Other provide safety (like PPF) but at the expense of liquidity and growth. Other options such as FDs offer safety and liquidity, but at the cost of return. Mutual funds seek to combine the advantages of investing in arch of these alternatives while dispensing with ....etc

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project for bbm students brand equity of state bank of india ....etc

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Require to refer to a sample project report on HDFC life Insurance Policis
for my summer internship project.

Thanks!! ....etc

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please i need this project ...to see the concept of equity analysis in banking sector ....etc

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The expected equity premium is an important parameter in many financial models, especially within portfolio optimization. A good forecast of the future equity premium is therefore of great interest. In this thesis we seek to forecast the equity premium, use it in portfolio optimization and then give evidence on how sensitive the results are to estimation errors and how the impact of these can be minimized.Linear prediction models are commonly used by practitioners to forecast the expected equity premium, this with mixed results. To only choose ....etc

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Design and development of Equity Trading Portfolio manager

Equity Trading Portfolio (ETP) manager is assistant software for traders who normally do the trading though some stock brokers. These traders mostly track the share prices using News channels or news papers and place the order for stock buy or sell to stock broker. Stock broker actually does the buy or sell action on behalf of such traders. ETP manager keeps the track of share prices offline (if t ....etc

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I am doing my MBA project on equity analysis in banking sectors . can you please help me to find the relevant data .
I am doing my mba project on equity analysis on banking sector. Can you please help me to find or forward the relevant data of my project ....etc

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