Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma ....etc

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Brand equity


Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand . The study of brand equity is increasingly popular as som ....etc

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SUMMER TRAINING PROJECT ON EQUITY ANALYSIS IN KOTAK AND MAHINDRA


Investment Rationale

Each investment alternative has its own strengths and weaknesses. Some options seek to achieve superior returns (like equity), but with corresponding higher risk. Other provide safety (like PPF) but at the expense of liquidity and growth. Other options such as FDs offer safety and liquidity, but at the cost of return. Mutual funds seek to combine the advantages of investing in arch of these alternatives while dispensing with ....etc

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project for bbm students brand equity of state bank of india ....etc

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I am doing my MBA project on equity analysis in banking sectors . can you please help me to find the relevant data .
I am doing my mba project on equity analysis on banking sector. Can you please help me to find or forward the relevant data of my project ....etc

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Require to refer to a sample project report on HDFC life Insurance Policis
for my summer internship project.

Thanks!! ....etc

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Thankfully, help is on the way. The Elder Investment Fraud and Financial Exploitation (EIFFFE) prevention program has trained more than 3,000 health care professionals to spot fraud which may be happening. It's a huge problem.
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Measuring sources of brand equity: Capturing mindset



Projective Techniques

Diagnostic tools to uncover true opinions & feelings of consumers when they are unwilling/ unable to express themselves
Completion and Interpretation Tasks:
“Fill in the Bubble” approach for analysis.
Comparison Tasks: Consumers convey their impressions by comparing brands to people, countries,animals, activities etc.
Diagnostic tools to uncover true opinions & feelings of ....etc

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