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Title: Two Keys to Brand Power Developing Brand Identity and Brand Personality
Page Link: Two Keys to Brand Power Developing Brand Identity and Brand Personality -
Posted By: project uploader
Created at: Tuesday 14th of February 2012 12:32:09 PM
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Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma ....etc

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Title: project report on brand equity of hdfc life insurance
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Title: Measuring sources of brand equity Capturing mindset ppt
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Measuring sources of brand equity: Capturing mindset



Projective Techniques

Diagnostic tools to uncover true opinions & feelings of consumers when they are unwilling/ unable to express themselves
Completion and Interpretation Tasks:
“Fill in the Bubble” approach for analysis.
Comparison Tasks: Consumers convey their impressions by comparing brands to people, countries,animals, activities etc.
Diagnostic tools to uncover true opinions & feelings of ....etc

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Title: brand equity of sbi
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Title: Brand equity
Page Link: Brand equity -
Posted By: project report helper
Created at: Tuesday 19th of October 2010 01:12:47 PM
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Brand equity


Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand . The study of brand equity is increasingly popular as som ....etc

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