submitted by:
NEELAM SHARMA


SPENCERS RETAIL LIMITED
Company Profile
Company Profile Spencer's retail is the largest* supermarket chain in India. They offer a complete range of products & durables, from bread to bed cover; from toothpaste to even television sets. Today Spencer's has 100 stores spread across 25 cities with a retail trading area of more than half a million square feet, and we're growing rapidly. Spencer's is the shopping choice for millions across the country, 2.8 million to be exact, who fre ....etc

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1. Introduction to Study
Marketing deals with identifying and meeting human and social needs. Marketing is “meeting needs profitability”. Marketing is societal process by which individual and groups obtain what they need and want through creating, offering and freely exchanging products and services of values with others.
Modern market provides potential customer many opportunities to choose among commodities offered to him. It is a buyer’s market and he enjoys the pleasure of deciding the various alternative ....etc

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market potential and awareness of bru coffee among consumers
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INTRODUCTION TO THE TOPIC
A brand is defined as “a name, term, sign, symbol (or) special design of these elements that is intended to identify the good (or) service of one seller (or) a group of seller

BRAND AWARENESS: The likelihood that consumers recognize the existence and availability of a company’s product or service. Creating brand awareness is one of the key steps in promoting a product.

Example:
In the soft drink industry, very little separates a generic soda from a brand-name ....etc

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Brand-awareness-of-airtel

Abstract:

Today the world economy has undergone a radical transformation in the last two decades. The companies are emerging at the faster level. The technology and advances have permitted companies to widen substantially both the Markets and suppliers sources. Now as companies are emerging with their new products, marketing has become exuberant activity in expanding the market globally.

Marketing starts with human need and wants. It is a human activity directed at satisfying needs a ....etc

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Please help me in this topic as soon as possible ....etc

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pls I want to know the table of content and literature review


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Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma ....etc

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Please make brief para for project on the topic consumer awareness amongst household...pls ....etc

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Introduction:
Most of our physical characteristics are inherited through the genes we take from our parents; for example, the shape of our nose, the color of our skin and eyes. We also inherit our hemoglobin type from our parents, through the genes. Hemoglobin is the substance in the blood which gives it its red color. It carries the oxygen we breathe to all our body parts; thus is vital for life. Thalassemia is an inherited blood disorder in which the body is unable to make adequate hemoglobin. Hemoglobin is present ....etc

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