09-02-2015, 11:20 PM
the ppt on jaggery market and management is the seminar topic
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ppt on jaggery marketing
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the ppt on jaggery market and management is the seminar topic
28-03-2017, 02:55 PM
In India, sugar cane is an important cash crop for sugar and related industries related to its by-products and agro-based industries such as power, ethanol, fungicidal fertilizers, etc. Of many byproducts, jaggery occupies an important place. Jaggery manufacturing and marketing in India continues to be the largest occupation based on agriculture despite, phenomenal increase in production and consumption of white sugar. Approximately 40 percent of sugar cane produced in India is used for the production of jaggery. Jaggery is mainly done by small and marginal farmers who employ semi-skilled people. In India, manufacturing jaggery is considered as a large craft industry under the unorganized sector. As far as the marketing of jaggery refers to the direct sale of jaggery to the final consumer by the producer is not possible. The reason behind this is that the places of production and consumption are widely dispersed. Therefore, the role of intermediaries becomes significant. In addition, the Agricultural Market Committee plays a vital role in the marketing of agricultural products. It is necessary to identify and understand the role of producers, intermediaries and agricultural market committee in the development of the jaggery industry in Kolhapur.
Commercialization of agricultural products has become more important with the gradual shift from subsistence farming to commercial agriculture. Stable farm prices, best yields and attractive commercial terms can motivate farmers to produce more and market a larger proportion of their produce. In this context, the study was conducted in the Belgaum district of Karnataka, with a general objective of evaluating the marketing of jaggery.Out of the three marketing channels identified channel II (Producer-> Wholesaler-> Retailer-> Consumer ), Was the most popular channel, about 72.25% of the producers sold much of their products through this channel. The marketing cost that was produced per quintal per producer in channel I was higher (Rs. 81) than that of channel II (Rs.12). Whilst the cost of wholesalers was more on channel II (Rs.108) than on channel I (Rs.82). There was a nodifference in the cost of marketing incurred by retailer in both channels. The price differential was relatively higher compared to that of channel II. The share of the producer in the consumption rupee was more in channel II. Perhaps, this was the reason why most of the producers eliminated much of their products through this channel.
Commercialization of agricultural products has become more important with the gradual shift from subsistence farming to commercial agriculture. Stable farm prices, best yields and attractive commercial terms can motivate farmers to produce more and market a larger proportion of their produce. In this context, the study was conducted in the Belgaum district of Karnataka, with a general objective of evaluating the marketing of jaggery.Out of the three marketing channels identified channel II (Producer-> Wholesaler-> Retailer-> Consumer ), Was the most popular channel, about 72.25% of the producers sold much of their products through this channel. The marketing cost that was produced per quintal per producer in channel I was higher (Rs. 81) than that of channel II (Rs.12). Whilst the cost of wholesalers was more on channel II (Rs.108) than on channel I (Rs.82). There was a nodifference in the cost of marketing incurred by retailer in both channels. The price differential was relatively higher compared to that of channel II. The share of the producer in the consumption rupee was more in channel II. Perhaps, this was the reason why most of the producers eliminated much of their products through this channel.
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