ASK HERE

28-01-2015, 09:21 AM

I think is very interesting the customer behavior so I will like to help more information about this case

jaseela123d · 23-03-2017, 04:34 PM

Nike is one of the pioneers in marketing and the marketing mix of Nike is one of the strongest. Depending mainly on the pull strategy, it has established its position against major competitors such as adidas and reebok. Read more about your product marketing mix.

1. Product in the Nike Marketing Mix

Nike offers a wide range of footwear, apparel and equipment products, all of which are currently their best-selling product categories. Nike began selling sportswear, athletic bags and accessory items in 1979. Its Cole Haan brand carries a line of dress and casual footwear and accessories for men, women and children.

They also market major gears under the Sports Specialties brand, through NikeTeam manufactures and distributes ice skates, skates, skates, protective equipment, hockey sticks and hockey jerseys and accessories.

2. Price in the Nike Marketing Mix

Nike prices are designed to be competitive with the other fashion shoe retailer. The price is based on the premium segment base as target customers. Nike as a brand commands high premiums. Nike's pricing strategy makes use of vertical integration at prices where they have participants at different channel levels or participate in more than one channel-level operation. This can control costs and influence the price of products.

3. Place in the marketing mix of Nike

Nike shoes are carried by multi-brand stores and exclusive Nike stores around the world. Nike sells its product to nearly 20,000 retail accounts in the United States and in nearly 200 countries around the world. In international markets, Nike sells its products through distributors, licensees and independent subsidiaries. The company has production facilities in Asia and customer service and other operating units worldwide

4. Promotion in the marketing mix of Nike

The promotion depends heavily on finding accessible store locations. It also takes advantage of newspaper-led advertising and the creation of strategic alliances. Nike has several famous athletes who serve as ambassadors for the brand as the Brazilian soccer team (especially Ronaldo, Renaldo and Roberto Carlos), Lebron James and Jermane O'Neal for basketball, Lance Armstrong for cycling and Tiger Woods for the Golf.

Nike also sponsors events such as Hoop It Up and The Golden West Invitational. The Nike brand images, the Nike name and the trademark swoosh; They make it one of the most recognizable brands in the world. The power of Nike brand is a reason for its high income. Nike's quality products, loyal customer base and great marketing techniques all contribute to the success of the shoe empire.

Possibly Related Threads...
Thread		Author	Replies	Views	Last Post
	industrial marketing notes pdf		2	1,996	20-04-2017, 11:20 AM Last Post: dddddssssss
	7 p s of marketing mix of birla sunlife insurance		1	1,808	12-04-2017, 10:41 AM Last Post: jaseela123d
	top 50 questionnire on green marketing		1	859	11-04-2017, 10:32 AM Last Post: jaseela123d
	marketing management on topicwallet pdf		1	723	30-03-2017, 04:45 PM Last Post: jaseela123d
	ppt for superplasticizers for ready mix concrete plant		1	864	30-03-2017, 03:55 PM Last Post: jaseela123d
	4ps of marketing mix of idea cellular ppt		1	1,058	30-03-2017, 03:32 PM Last Post: jaseela123d
	ppt on jaggery marketing		1	742	28-03-2017, 02:55 PM Last Post: jaseela123d
	multiple choice question marketing research malhotra		1	1,187	28-03-2017, 11:30 AM Last Post: jaseela123d
	tnpl marketing strategy		1	689	25-03-2017, 03:06 PM Last Post: jaseela123d
	12th cbse readymade project on marketing management		67	188,536	24-03-2017, 04:37 PM Last Post: jaseela123d

Important Note..!

ASK HERE