22-01-2015, 11:24 PM
Please provide Mcq's for these topics
- Survey
- Observation
- Focused group
- Projective Technique
- Quertionnier
Author: Naresh K Malhotra
Book: Marketing Research
Edition: 5th
|
multiple choice question marketing research malhotra
|
Please provide Mcq's for these topics
- Survey
- Observation
- Focused group
- Projective Technique
- Quertionnier
Author: Naresh K Malhotra
Book: Marketing Research
Edition: 5th
28-03-2017, 11:30 AM
Multiple choice questionnaire :
1 Methods of quantitative research:
A) They are used to make accurate predictions about the relationships between market factors and consumer behaviours.
B) It helps in understanding those relationships and differences.
C) Help verify and validate existing relationships.
D) Focus on standardized raw data useful in researching how, what, where, who and when aspects of market factors and conditions.
E) All of the above
2 All of the following are advantages of survey methods except:
A) Large sample sizes increase the generalization of results.
B) The ability to easily box detailed, in-depth data structures.
C) Ability to distinguish small differences.
D) Ease of managing and recording questions and answers.
E) Ability to use advanced statistical analysis:
3 All of the following are disadvantages of survey methods except:
A) Difficulty in developing accurate survey instruments.
B) In-depth detail limits on data structures.
C) Inability to apply advanced statistical analysis.
D) Difficulty evaluating the veracity of the respondents.
E) Problems of punctuality and potentially low response rates.
4 The X-Cel Corporation often conducts personal interviews in several shopping centers in its main destination markets. The firm's efforts would be best described as a (n):
B) Purchase-Interview Interview.
C) Abandonment survey
D) Self-administered survey.
E) Interview managed by the person.
5 The X-Cel Corporation wants to investigate the motivations of buyers who buy their products. Which of the following approaches will allow the company to focus more specifically on current buyers?
A) Intercept interviews
B) Abandon Surveys
C) Self-administered surveys
D) Buying Intercept Interviews
E) Telephone Interviews
6 All of the following are advantages of telephone interviews except:
A) Fast data collection
B) Ease of supervision
C) low cost
D) Ease of generating large volumes of data
E) Ability to gather in depth information relevant to all kinds of research concerns.
7 The practice of "sugging" is best described as a technique used in:
A) Telephone research.
B) Interceptions of the shopping center.
C) Buy intercepts.
D) Telemarketing
E) Interviews with executives.
8 The most common type of self-administered surveys is the following:
A) Direct mail survey.
B) Mail panel survey.
C) Telephone interview
D) Abandon surveys.
E) Methods of online survey.
9 The X-Cel Corporation feels that simulation offers the best way to evaluate designs, packaging and potential store prices. Which of the following techniques can best enable the company to achieve these goals by avoiding the problems of small samples and the costs of building physical accessories?
A) Telephone Interviews
B) Self-administered surveys
C) Virtual Reality Research
D) Interceptions by mail
E) Buy intercepta
10 Situational factors of importance in selecting a survey method include:
A) The financial and personnel resources available.
B) The end date required.
C) The depth and breadth of the data required.
D) The level of generalization required.
E) All of the above.
11 The choice of the survey method used to collect raw data will be influenced by the characteristics of the task such as:
A) Difficulty of homework.
B) The stimuli needed to get answers.
C) The amount of information needed / surveyed.
D) The sensitivity of the research topic.
E) All of the above.
12 Ideally, respondents would rate "high" on all of the following characteristics except:
A) Incidence.
B) Diversity rate.
C) Ability to participate.
D) Willingness to participate.
E) Knowledge to participate.
A) They are used to make accurate predictions about the relationships between market factors and consumer behaviours.
B) It helps in understanding those relationships and differences.
C) Help verify and validate existing relationships.
D) Focus on standardized raw data useful in researching how, what, where, who and when aspects of market factors and conditions.
E) All of the above
2 All of the following are advantages of survey methods except:
A) Large sample sizes increase the generalization of results.
B) The ability to easily box detailed, in-depth data structures.
C) Ability to distinguish small differences.
D) Ease of managing and recording questions and answers.
E) Ability to use advanced statistical analysis:
3 All of the following are disadvantages of survey methods except:
A) Difficulty in developing accurate survey instruments.
B) In-depth detail limits on data structures.
C) Inability to apply advanced statistical analysis.
D) Difficulty evaluating the veracity of the respondents.
E) Problems of punctuality and potentially low response rates.
4 The X-Cel Corporation often conducts personal interviews in several shopping centers in its main destination markets. The firm's efforts would be best described as a (n):
B) Purchase-Interview Interview.
C) Abandonment survey
D) Self-administered survey.
E) Interview managed by the person.
5 The X-Cel Corporation wants to investigate the motivations of buyers who buy their products. Which of the following approaches will allow the company to focus more specifically on current buyers?
A) Intercept interviews
B) Abandon Surveys
C) Self-administered surveys
D) Buying Intercept Interviews
E) Telephone Interviews
6 All of the following are advantages of telephone interviews except:
A) Fast data collection
B) Ease of supervision
C) low cost
D) Ease of generating large volumes of data
E) Ability to gather in depth information relevant to all kinds of research concerns.
7 The practice of "sugging" is best described as a technique used in:
A) Telephone research.
B) Interceptions of the shopping center.
C) Buy intercepts.
D) Telemarketing
E) Interviews with executives.
8 The most common type of self-administered surveys is the following:
A) Direct mail survey.
B) Mail panel survey.
C) Telephone interview
D) Abandon surveys.
E) Methods of online survey.
9 The X-Cel Corporation feels that simulation offers the best way to evaluate designs, packaging and potential store prices. Which of the following techniques can best enable the company to achieve these goals by avoiding the problems of small samples and the costs of building physical accessories?
A) Telephone Interviews
B) Self-administered surveys
C) Virtual Reality Research
D) Interceptions by mail
E) Buy intercepta
10 Situational factors of importance in selecting a survey method include:
A) The financial and personnel resources available.
B) The end date required.
C) The depth and breadth of the data required.
D) The level of generalization required.
E) All of the above.
11 The choice of the survey method used to collect raw data will be influenced by the characteristics of the task such as:
A) Difficulty of homework.
B) The stimuli needed to get answers.
C) The amount of information needed / surveyed.
D) The sensitivity of the research topic.
E) All of the above.
12 Ideally, respondents would rate "high" on all of the following characteristics except:
A) Incidence.
B) Diversity rate.
C) Ability to participate.
D) Willingness to participate.
E) Knowledge to participate.
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