Integrated Marketing Communications

Customers today, many a times receive a fragmented and vague picture of the Brand. Why? The reason being, firms are unable to integrate all of their marketing efforts over a period of time.

The sales and sales promotion aspects are managed by the sales department; advertising is outsourced to the ad agencies, and the direct marketing and PR by other functionaries.

The emerging concept of IMC (Integrated Marketing Communications) aims at addressing this iss ....etc

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Roke Manor Research is a leading provider of mobile telecommunications technology for both terminals and base stations. We add value to our clients' projects by reducing time-to-market and lowering production costs, and provide lasting benefits through building long-term relationships and working in partnership with our customers.
We have played an active role in cellular communications technology since the 1980's, working initially in GSM and more recently in the definition and development of 3G (UMTS). Roke Manor Research has over 200 engine ....etc

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The communication needs of Earth observation satellites is steadily increasing. Within a few
years, the data rate of such satellites will exceed 1 Gbps, the angular resolution of sensors will be
less than 1 μrad, and the memory size of onboard data recorders will be beyond 1 Tbytes.
Compared to radio frequency links, optical communications in space offer various advantages
such as smaller and lighter equipment, higher data rates, limited risk of interference with other
communications systems, and the effective use of freque ....etc

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At Reliance Communications, Navi Mumbai

INTRODUCTION:
MINS is an IP based solution that shall be designed to cater to a subscriber base of around 1000 subscribers. It shall support all the features and functionalities provided by the legacy switching systems.
MINS was required as the rate of the ?Qualcomm chipset ?for the BSC (base station controller) was rising day by day. Qualcomm company is extracting 5$ per subscriber from any Indian company for using their chipset that why in MINS, BSC is constructed not using any hardware but by bin ....etc

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The demand for making air traveling more 'pleasant, secure and productive for passengers is one of the winning factors for airlines and aircraft industry. Current trends are towards high data rate communication services, in particular Internet applications. In an aeronautical scenario global coverage is essential for providing continuous service. Therefore satellite communication becomes indispensable, and together with the ever increasing data rate requirements of applications, aeronautical satellite communication meets an expansive market. Wi ....etc

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Free Space Laser Communications

Lasers have been considered for space communications since their realization in 1960. However, it was soon recognized that, although the laser had potential for the transfer of data at extremely high rates, specific advancements were needed in component performance and systems engineering, particularly for space-qualified hardware. Advances in system architecture, data formatting, and component technology over the past three decades have made laser communications in ....etc

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Definition
Lasers have been considered for space communications since their realization in 1960. However, it was soon recognized that, although the laser had potential for the transfer of data at extremely high rates, specific advancements were needed in component performance and systems engineering, particularly for space-qualified hardware. Advances in system architecture, data formatting, and component technology over the past three decades have made laser communications in space not only a viable but also a attractive approach to intersate ....etc

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Definition
Lasers have been considered for space communications since their realization in 1960. However, it was soon recognized that, although the laser had potential for the transfer of data at extremely high rates, specific advancements were needed in component performance and systems engineering, particularly for space-qualified hardware. Advances in system architecture, data formatting, and component technology over the past three decades have made laser communications in space not only a viable but also a attractive approach to intersate ....etc

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In summer 1977, ESA placed the first technological study contract in the domain of intersatellite optical links. Now, twenty years later, a major milestone has been reached with the SILEX laser terminals having been flight tested for integration with their host spacecraft. At the same time, ESA is preparing itself for a new challenge: the potential massive use of optical cross links in satellite constellations for mobile communications and global multimedia services. This is an opportune moment to look back at the past twenty years of ESA effor ....etc

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Definition
Laser communications offer a viable alternative to RF communications for inter satellite links and other applications where high-performance links are a necessity. High data rate, small antenna size, narrow beam divergence, and a narrow field of view are characteristics of laser communications that offer a number of potential advantages for system design.

Lasers have been considered for space communications since their realization in 1960. Specific advancements were needed in component performance and system engineering particula ....etc

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