Abstract
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade. Advertising is one of the aspects of mass c ....etc

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Today we are living in the in the information age. After green revolution and industrial revolution the world is witnessing the Digital Revolution or the Internet revolution. Those days are long gone when internet was beyond the reach of many, today it is fast becoming a part of our lifestyle and more and more people are increasingly using it for a wide variety of purposes. Internet has also emerged as an important medium to reach to the masses. It is one of the most effective means of providing information to a large number of people. The adve ....etc

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PRESENTED BY:
AUROSHISH
SUMITA
JASPRIT
SANTOSH
SURUCHI
NIRAJ
ALOKESH


ADVERTISING & SOCEITY
Advertising’s Role
Advertising
Advertising=Market Power Advertising=Information
It affects consumer’s taste it informs consumers about product
and preferences, changes attributes but doesn’t change the
product attributes,and way they value those attributes
differentiates the products
From competitive offerings
Advertising and ....etc

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History of Indian Advertising



history


1950’s

Watershed years for Indian advertising
Industrial revolution in the Nehruvian era
1st survey of the rural market (Wood)
Burmah Shell vans used for advertising
Cinema advertising began
Kolkata gets the privilege of India’s first ad club
Leading ad agency - Press Syndicate
National created the Murphy baby
....etc

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Presented by-
Manoj Singh
Kratika Bhadoria


Introduction
Also known as
• Online Advertising
Web Advertising
Why?
Why Advertise on the Internet?
 The goal of advertisers is to reach their target audience
 Television viewers are migrating to the Internet
 Attractive graphics
 Adverts can be updated rapidly
 Adverts can be global
 24x7 availability
 Internet advertising is cheap in comparison with most conventional media
• Types
• Types of Internet Advertising
 WW ....etc

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analyze the advertising strategies of maruti and examine the future challenges for maruti ....etc

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Today we are living in the in the information age. After green revolution and industrial revolution the world is witnessing the Digital Revolution or the Internet revolution. Those days are long gone when internet was beyond the reach of many, today it is fast becoming a part of our lifestyle and more and more people are increasingly using it for a wide variety of purposes. Internet has also emerged as an important medium to reach to the masses. It is one of the most effective means of providing information to a large number of people. The adv ....etc

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Abstract
As the name specifies Alabama Advertising Agencies Ltd. is a software developed
for managing various activities in the Ad Agency.
Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.
Advertising involves the process where in a massage is designed so as to pr ....etc

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INTRODUCTION
Online advertising is a form of promotion that uses the Online and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Competitive advantage over traditional advertising
....etc

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recent trends in advertising in india ppt ....etc

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