Abstract
As the name specifies " Alabama Advertising Agencies Ltd." is a software developed
for managing various activities in the Ad Agency.
Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.
Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, laser shows to inflated high-rise figures and objects, advertising has come a long way. The work is formidable as it spearheads a process intended to attract, modify, change and influences public opinion.
From the local business to multinational firm and all need to advertise. While politicians, social organizations, government special groups need to advertise their motto, national airlines, auto mobile manufactures, food and consumer goods manufacturers have to reach the consumer. Specialist products and services are often advertised through trade magazines and exhibitions. Lately mail-shots, handbill circulation, special offers have become very popular. There are still other ways of advertising. There are window displays, display on telephone directories, transit sign on buses, lamp posters, banners, etc. Advertising through the electronic media has been perhaps the most popular medium.



Objective:
To generate the quick reports
To make accuracy and efficient calculations
To provide proper information briefly
To provide data security
To provide huge maintenance of records
Flexibility of transactions can be completed in time

After understanding the existing system and understanding the need for developing a new system different people involved in the related activities have been consulted. The data needed for the study has been collected from company records.

The computerization of this system would avoid the wrong interpretation and bad calculation of data .The system help the user to see any documents, source code, tasks, activities, team information with details at the click of a button. The record data is maintained and backed up such a way that data is not loss. The speed of the system could also increased.

Problem Definition:

Present system is manual. The Project Metrics has to enter all the details of project, documents, and tasks. It also maintenance the team information and also efforts estimation. For this purpose the organization maintain the size of the document, source code and update the information about team member