A STUDY ON CUSTOMER SATISFACTION FOR BSNL PRODUCTS AND SERVICES AND ITS ROLE IN BUILDING BRAND EQUITY FOR THE COMPANY.
Project Report submitted by
SARAVANA PERUMAL.G
Register No: 010771037
Batch: 2005-07

SYNOPSIS
The Telecom industry is one of the leading and fastest growing in the world as communication plays a vital role in the world and especially in India. It acts as a major catalyst for the economic growth.
BSNL has good brand awareness among the people. This could be attributed to its long history in the market ....etc

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On October 1, 2000 the Department of Telecom Operations, Government of India became a corporation and was christened Bharat Sanchar Nigam Limited (BSNL). Today, BSNL is the largest Public Sector Undertaking of India and its responsibilities include improvement of the already impeccable quality of telecom services, expansion of telecom network introduction of new telecom services in all villages and instilling confidence among its customers.

At present the BSNL is the Worldâ„¢s Largest Seventh and Indiaâ„¢s First Te ....etc

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ANNEXURE 52 BIBLIOGRAPHY




1.2 COMPANY PROFILE
Rayalaseema is economically backward area in Andhra Pradesh, was rarefied region for
industries. A dynamic entrepreneur Sri S.P.Y. Reddy who is basically a mechanical
engineer started a unit at Nandyal, which manufactures black pipes in 1977. The
determination and hard work of Sri S.P.Y Reddy helped him to overcome the problems
faced by the company in the initial years, and with financial assistance from local
co ....etc

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History
The word telephone, from the Greek roots tele, far, and phone, sound, was applied as early as the late 17th century to the string telephone familiar to children and was later used to refer to the megaphone and the speaking tube; but in modern usage it refers solely to electrical devices derived from the inventions of Alexander Graham Bell and others. The U.S. patent granted to Bell in March 1876 for the development of a device to transmit speech sounds over electric wires is often said to be the most valuable ever issued. The gen ....etc

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