19-10-2010, 10:32 AM
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SALE AND SALES PROMOTION
SUBMITTED TO: SUBMITTED BY:
VERSHA .M.BIHADE SYED ALI AHMED
ROLL NO. 946
Dr. D.Y. PATIL INSTITUTE OF MANAGEMENT AND RESEARCH, PIMPRI , PUNE- 411018
INTRODUCTION :
The meaning of sales promotion
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
Definition:-
Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotions are varied. Often they are original and creative, and hence a comprehensive list of all available techniques is virtually impos
