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Chapter 1 - Executive Summary
The purpose of this report is to literally act as a window to the projects undertaken as a part of the Summer Internship with the Organization Tikona Digital Networks that aims to define the breadth depth and scope of the various thinking processes that actually synthesized the projects undertaken.
The Objective of the projects that have been assigned as a part of the internship are:
1. To enroll premier residential and commercial buildings across the city with Wireless Broadband network (Wi-Bro) of Tikona Digital Networks.
2. Launch marketing campaigns in the assigned buildings (launch ,feedback ,execution)
3. Make the channel partner active/stable in Ville-Parle(W), Andheri(E), JVPD, Sion, Bandra.
4. Using the complete all round training which TDN gave to me to help the Channel Partner in the initial hand holding days and help them in setting up operations for CP.
For the benefit of understanding and presenting this report in an organized fashion this report has been organized into various sections where certain sections has been sub divided catering to need of proper organization of the report.
Chapter 2 - Introduction
This report has been prepared as a part of the Summer Internship program at Tikona Digital Networks. Very new in the market, formed in March 2009, Tikona Digital Network offers Wireless Broadband services. Right now they operate in two areas, i.e. home segment and corporate segment. Their primary target audiences for home segment are the authorized person of the buildings and complexes who give permission to put TDN’s access point (A.P) on the terrace of their buildings. After this the secondary target audiences are the people living in those complexes which will use the broadband services.
For corporate segment they had not started yet but soon it will be started.
The project given to me here is:
1. To enroll residential and commercial buildings to enable buildings across the city with Wireless Broadband network (Wi-Bro) of Tikona Digital Networks.
2. Launch marketing campaigns in the assigned buildings (launch ,feedback ,execution)
3. Make the channel partner active/stable in Thane, Mumbai and New Mumbai.
4. To help the Channel Partner in the initial hand holding days and help them in setting up operations for CP.
These entire tasks involved some research, fields work and much of thought process.
Through this internship program I had got opportunities to meet and talk with some big shots of the market.
It has been a great experience in working with TDN and the Channel Partner of TDN as an intern.
Channel partner model of TDN is unique in the Indian telecom/ broadband industry. In the sense that CP is responsible for end to end service from pre sales, sales and customer acquisition, installation at customer premises, servicing, billing and collection. The CP owner is like a micro CEO and his organization is TDN’s exclusive representative for business in the allocated area.
Chapter 3 - Industry Profile
Telecom Industry: -
India is 4th largest market in Asia after China, Japan and South Korea.
Indian telecom network is 8th largest in the world and 2nd largest among emerging economies.
Contribution of telecom sector in terms of revenue is 2.1 % of GDP as compared to 2.8% in developed economies.
Reforms in telecom sector began in 1980 with telecom manufacturing being opened for private sector followed by national telecom policy (ntp) in 1994 and 1999.Telecom Industry in India is regulated by 'Telecom Regulatory Authority of India' (TRAI). It has earned good reputation for transparency and competence.
Three types of players exists in Telecom Industry India community –
• State owned companies like - BSNL and MTNL.
• Private Indian owned companies like - Reliance Infocomm, Tata Teleservices, Hathaway, U telecom, Tikona Digital Networks
• Foreign invested companies like – Hutchison-Essar, Bharti Tele-Ventures, Escotel, Idea Cellular, Loop Mobile, Spice Communications etc.
• There are around 180 major ISP’s in India.