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This article is presented by:
PRESENTED BY ,
JYOTHI TL
2nd SEM
MBA
SIET
ROLE OF FMCG COMPANIES IN RURAL SECTOR
- MEANING OF FMCG
It is an acronym for Fast Moving Consumer Goods which is defined as fast selling , low unit value consumer products normally in universal demand . This includes categories like toiletries , cosmetics and other non-durables.
- Top 10 FMCG Companies
1. HINDUSTAN UNILEVER LTD
2. ITC(INDIAN TOBACCO COMPANY)
3. NESTLE LTD
4. GCMMF(AMUL)
5. DABUR INDIA
6. ASIAN PAINTS (INDIA)
7. CADBURY INDIA
8. BRITANNIA INDUSTRIES
9. PROCTOR AND GAMBLE HYGIENE
AND HEALTH CARE
10.MARICO INDUSTRIES
- ImpulseS to go Rural
Large population
Rising rural prosperity
Growth in market
Effectiveness of communication
It penetration in rural india
Impact of globalization
- KEY POSITIVES
Increasing competition
Infrastructure
Unorganised threat
- KEY NEGATIVES
physical distribution and channel distribution
underdeveloped people and under developed market
lack of proper physical communication facility
many dialects and languages
- CHALLENGES OF FMCG COMPANIES IN RURAL SECTOR
Low level of literacy
low per capita incomes
logistics, storage, handling and transport
market organization and staff
product positioning
