Student Seminar Report & Project Report With Presentation (PPT,PDF,DOC,ZIP)

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This article is presented by:
PRESENTED BY ,
JYOTHI TL
2nd SEM
MBA
SIET

ROLE OF FMCG COMPANIES IN RURAL SECTOR

MEANING OF FMCG
It is an acronym for Fast Moving Consumer Goods which is defined as fast selling , low unit value consumer products normally in universal demand . This includes categories like toiletries , cosmetics and other non-durables.
Top 10 FMCG Companies
1. HINDUSTAN UNILEVER LTD
2. ITC(INDIAN TOBACCO COMPANY)
3. NESTLE LTD
4. GCMMF(AMUL)
5. DABUR INDIA
6. ASIAN PAINTS (INDIA)
7. CADBURY INDIA
8. BRITANNIA INDUSTRIES
9. PROCTOR AND GAMBLE HYGIENE
AND HEALTH CARE
10.MARICO INDUSTRIES
ImpulseS to go Rural

Large population
Rising rural prosperity
Growth in market
Effectiveness of communication
It penetration in rural india
Impact of globalization
KEY POSITIVES
Increasing competition
Infrastructure
Unorganised threat
KEY NEGATIVES
physical distribution and channel distribution

underdeveloped people and under developed market

lack of proper physical communication facility

many dialects and languages
CHALLENGES OF FMCG COMPANIES IN RURAL SECTOR
Low level of literacy

low per capita incomes

logistics, storage, handling and transport

market organization and staff

product positioning

sir please send me project report based on fmcg industry.in my email.
my email id-pratibhsingh[at]gmail.com

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sir please send me summer internship report based on Britannia industries ltd work in rural area. :shy:

Fast moving consumer goods (FMCGs) are products that are sold quickly and at a relatively low cost. Examples of FMCG products are soft drinks, cigarettes, ketchups, instant noodles and other consumables. They also include beauty products. FMCG is a classic low-margin, high-volume business case. It is one of the fastest growing sectors in the Indian economy. It is the fourth largest sector of the Indian economy. It is estimated that the size of the Indian consumer market will grow from US $ 30 billion in 2011 to US $ 74 billion in 2018. Food products lead the segment with 43 percent of the total market, while care Staff (22 percent) (12 percent) comes in terms of market share. Changing lifestyles, growing awareness and rising incomes of middle-class families have been key factors in the growth of this industry.

Reasons for the growth of the consumer goods sector

The growth of fast moving consumer goods (FMCG) can be attributed mainly to the increase in purchasing power of the indigenous population and its considerable youth population. There has been an increase in disposable income both in urban cities as well as in rural India. Rural areas are expected to be the main driver of the consumer goods industry, with rural areas experiencing growth of 16 percent, compared to 12 percent in urban areas. The companies are working to create specific products especially aimed at the rural market. Rural demand will increase with increased incomes and increased awareness of brands. On the urban side there will also be an increase in consumer purchasing power. Therefore, consumer goods companies are looking at massive growth in their income. The growth of electronic commerce is also contributing greatly to its growth. All major e-commerce sites sell FMCG products and help build brand awareness.

E-commerce websites gives great discounts on products that acts as an incentive to buy from them products that they may not even need now, but discounts give us the impetus to buy the product. Categories like makeup, skin care, breastfeeding, deodorants and grooming products have grown more than five times in the past year, according to an Amazon India spokesman.

Student Seminar Report & Project Report With Presentation (PPT,PDF,DOC,ZIP)

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