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The present study attempted to analyze the existing purchasing behavior of instant food products by individual households and to predict the demand for the immediate food products of the city of Hyderabad in AndraPadesh. All respondents were aware of Sambar pickles and masala only 56.67 percent of the respondents were aware of the Dosa / Idli mix. About 96.11 percent of Dosa / Idli consumers mix and more than half the consumers of Gherkins and Sambar masala prepared their own. The low cost of home preparation and differences in taste were the main reasons for not consuming, while immediate availability and save preparation time were the reasons to consume Instant Food Products. Retail stores are the main source of information and source of purchase of instant food products. It was found that the average monthly expenditure on instant food products was higher in the higher income groups. The average per capita purchase and the per capita expenditure of instant food products had a positive relationship with household income. The high price and bad taste were the reasons for not buying a particular brand, while the best quality, products by consumers.
The word "food" refers to the chemicals taken in the body in order to keep the body in a healthy and active condition. The body needs food for growth, repair and replacement of its worn tissues. Therefore, food has to provide the necessary raw material, energy and other regulatory substances, such as vitamins and minerals, for the proper functioning of the body, in addition to meeting the caloric requirements such as carbohydrates, proteins, fats, etc., India is the second largest food producer next to China and has the potential to be the largest food industry and agricultural sector contributing 26 percent to Indian GDP. It has the capacity to produce more than 600 million tons of food products every year; It is likely to double in the next ten years. Food accounts for the bulk of consumer spending. Food and food products account for about 53 percent of the value of final private consumption.