08-02-2012, 05:01 PM
RURAL MARKETING
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DEFINATION OF URBAN AREA
All places falling within the administrative limits of a municipal corparation,municipality,etc. and having a population of at least 5000.
2. At least 75% male working population in outside the primary sector.
3. The density of population should be at least 400 per square k.m.
THE RURAL TO URBAN TRANSACTIONS
These mainly include agricultural products like food grains ,oilseeds, cotton ,sugarcane etc.and finished products like handlooms, textiles, earthenware, brass- ware etc by rural industries, craftsmen and artisans that find a market in the urban areas.
URBAN TO RURAL FLOW
It is the flow of manufactured traded goods namely consumables ,durables and agricultural inputs etc.
FACTS SAYS IT ALL
The annual consumer durable market for products like colour t.v’s,washing machines, refrigerators and air conditioners is growing at 7-10 %.
While the rural market is zooming at 25 % .
