Marketing Management
#1

Marketing Management
What is Marketing?
 Marketing is a social & managerial process by
which individuals & groups obtain what they need
& want through creating, offering & exchanging
products of value with others
Needs, Wants, & Demands
 Needs:
A human need is a state of deprivation of some
basic satisfaction. People require food, clothing,
shelter, safety, belonging & esteem. These are not
created by society or marketers. They exist in the
very texture of human biology & condition.
Wants
 Desires for specific satisfiers of needs. Although
needs are few, wants are many & are continually
shaped & reshaped by social forces & institutions.
Demands
 Wants for specific products that are backed by an
ability & willingness to buy them. Wants become
demand when supported by purchasing power.
Products
 Goods
 Services
 Ideas
“A product is anything that can be offered to satisfy
a need or a want”
A marketer’s job is to sell the benefits or services
built into physical products.
Markets
 Consist of all the potential customers sharing a
particular need or want who might be willing & able
to engage in exchange to satisfy the need or want.
Marketing
 Is a social & managerial process by which
individuals & groups obtain what they need &
want through creating, offering, & exchanging
products of value with others.
 Marketing Management is the process of
planning & executing the conception, pricing,
promotion & distribution of ideas, goods, &
services to create exchanges that satisfy
individual & organizational goals.
Relationship Marketing
 The practice of building long-term satisfying
relations with key parties – customers, suppliers,
distributors – in order to retain their long-term
preference & business.
Marketing Concept
 Holds that the key to achieving organizational
goals consists of being more effective than
competitors in integrating marketing activities
toward determining & satisfying the needs & wants
of target markets.
Selling vs. Marketing
 Selling focuses on the needs of the seller,
marketing on the needs of the buyer.
 Selling is preoccupied with the seller’s need
to convert his product into cash, marketing
with the idea of satisfying the needs of the
customer by means of the product & the
whole cluster of things associated with
creating, delivering & finally consuming it.
 Selling is “push”, Marketing is “pull”.
Societal Marketing
 Societal Marketing Concept holds that the
organization’s task is to determine the needs,
wants & interests of target markets & to deliver the
desired satisfactions more effectively & efficiently
than competitors in a way that preserves or
enhances the consumer’s & society’s well-being.
Marketing Mix
 Set of marketing tools that the firm uses to
pursue its marketing objectives in the target
market:
2. Product
3. Price
4. Promotion
5. Place
Also known as the 4 P’s of Marketing
Product
 Variety
 Quality
 Design
 Features
 Brand name
 Packaging
 Sizes
 Warranties
BCG Model
 Growth-share matrix
 Market growth rate on the vertical axis
indicates the annual growth rate of the market
in which the business operates.
 Relative market share (horizontal axis) refers
to the SBU’s market share relative to that of
its largest competitor.
 Growth-share matrix is divided into 4 cells,
each indicating a different type of business.
Reply
#2
to get information about the topic "marketing management "full report ppt and related topic refer the page link bellow

http://studentbank.in/report-marketing-m...zuki-swift

http://studentbank.in/report-marketing-m...#pid112321

http://studentbank.in/report-marketing-management

http://studentbank.in/report-marketing-m...ull-report

http://studentbank.in/report-marketing-m...n-lifebuoy

http://studentbank.in/report-marketing-m...nt-507-2-0

http://studentbank.in/report-journal-of-...for-papers

http://studentbank.in/report-marketing-m...e=threaded


Reply
#3
I want to make a project on marketing in washing machine plz give hint how to make
I want to make a project plzz guve hint in washing machine in markiting plzz give hint how to make and what things are required to make this project
Reply
#4
I want to make a project on marketing on fireworks please sort out any ways to make it?
Reply
#5
To get full information or details of Marketing Management please have a look on the pages

http://studentbank.in/report-marketing-management

if you again feel trouble on Marketing Management please reply in that page and ask specific fields in Marketing Management
Reply
#6
(17-07-2015, 10:37 PM)Guest Wrote: I want to make a project on marketing in washing machine plz give hint how to make
I want to make a project plzz guve hint in washing machine in markiting plzz give hint how to make and what things are required to make this project

Reply

Important Note..!

If you are not satisfied with above reply ,..Please

ASK HERE

So that we will collect data for you and will made reply to the request....OR try below "QUICK REPLY" box to add a reply to this page
Tagged Pages: general topic marketing related, seminar topic on ict in marketing, seminar topics in marketing management, key area of marketing seminer topic, marketing management seminar ideas, marketing based seminar topics, seminar topics for marketing management,
Popular Searches: marketing management about noodle, marketing management on jeans projext, marketing management on lipstick, modern marketing management bookad, preface on marketing management, i wants calgairls, marketing management magazine,

[-]
Quick Reply
Message
Type your reply to this message here.

Image Verification
Please enter the text contained within the image into the text box below it. This process is used to prevent automated spam bots.
Image Verification
(case insensitive)

Possibly Related Threads...
Thread Author Replies Views Last Post
  MARKETING MANAGEMENT MARUTI SUZUKI SWIFT seminar addict 1 3,236 27-10-2012, 01:41 PM
Last Post: seminar details
  JOURNAL OF MARKETING MANAGEMENT SPECIAL ISSUE CALL FOR PAPERS seminar details 1 1,949 25-10-2012, 12:45 PM
Last Post: seminar details
  RURAL MARKETING seminar paper 1 2,022 06-10-2012, 01:53 PM
Last Post: seminar details
  Media for rural marketing seminar paper 1 1,407 06-10-2012, 01:53 PM
Last Post: seminar details
  INFORMATION TECHNOLOGY, INTERNET AND MARKETING seminar details 0 1,158 11-06-2012, 06:03 PM
Last Post: seminar details
  JOURNAL OF MARKETING MANAGEMENT CALLS FOR PAPERS seminar details 0 752 09-06-2012, 03:24 PM
Last Post: seminar details
  Marketing Channels and supply chain management seminar details 0 782 07-06-2012, 04:29 PM
Last Post: seminar details
  Global Marketing seminar details 0 927 07-06-2012, 03:28 PM
Last Post: seminar details
  MARKETING PRESENTATION house hold care seminar details 0 875 04-06-2012, 03:54 PM
Last Post: seminar details
  The 4 P’s of Marketing seminar paper 0 1,282 16-03-2012, 12:45 PM
Last Post: seminar paper

Forum Jump: