ROLE OF FMCG COMPANIES IN RURAL SECTOR
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This article is presented by:
PRESENTED BY ,
JYOTHI TL
2nd SEM
MBA
SIET
ROLE OF FMCG COMPANIES IN RURAL SECTOR

  • MEANING OF FMCG
    It is an acronym for Fast Moving Consumer Goods which is defined as fast selling , low unit value consumer products normally in universal demand . This includes categories like toiletries , cosmetics and other non-durables.

  • Top 10 FMCG Companies
    1. HINDUSTAN UNILEVER LTD
    2. ITC(INDIAN TOBACCO COMPANY)
    3. NESTLE LTD
    4. GCMMF(AMUL)
    5. DABUR INDIA
    6. ASIAN PAINTS (INDIA)
    7. CADBURY INDIA
    8. BRITANNIA INDUSTRIES
    9. PROCTOR AND GAMBLE HYGIENE
    AND HEALTH CARE
    10.MARICO INDUSTRIES

  • ImpulseS to go Rural

    Large population
    Rising rural prosperity
    Growth in market
    Effectiveness of communication
    It penetration in rural india
    Impact of globalization

  • KEY POSITIVES
    Increasing competition
    Infrastructure
    Unorganised threat
  • KEY NEGATIVES
    physical distribution and channel distribution

    underdeveloped people and under developed market

    lack of proper physical communication facility

    many dialects and languages
     

  • CHALLENGES OF FMCG COMPANIES IN RURAL SECTOR
    Low level of literacy

    low per capita incomes 

    logistics, storage, handling and transport

    market organization and staff

    product positioning



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#2
sir please send me project report based on fmcg industry.in my email.
my email id-pratibhsingh[at]gmail.com
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#3
To get full information or details of ROLE OF FMCG COMPANIES IN RURAL SECTOR please have a look on the pages

http://studentbank.in/report-role-of-fmc...#pid174118

if you again feel trouble on ROLE OF FMCG COMPANIES IN RURAL SECTOR please reply in that page and ask specific fields in ROLE OF FMCG COMPANIES IN RURAL SECTOR
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#4
sir please send me summer internship report based on Britannia industries ltd work in rural area. :shy:
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#5
Fast moving consumer goods (FMCGs) are products that are sold quickly and at a relatively low cost. Examples of FMCG products are soft drinks, cigarettes, ketchups, instant noodles and other consumables. They also include beauty products. FMCG is a classic low-margin, high-volume business case. It is one of the fastest growing sectors in the Indian economy. It is the fourth largest sector of the Indian economy. It is estimated that the size of the Indian consumer market will grow from US $ 30 billion in 2011 to US $ 74 billion in 2018. Food products lead the segment with 43 percent of the total market, while care Staff (22 percent) (12 percent) comes in terms of market share. Changing lifestyles, growing awareness and rising incomes of middle-class families have been key factors in the growth of this industry.

Reasons for the growth of the consumer goods sector

The growth of fast moving consumer goods (FMCG) can be attributed mainly to the increase in purchasing power of the indigenous population and its considerable youth population. There has been an increase in disposable income both in urban cities as well as in rural India. Rural areas are expected to be the main driver of the consumer goods industry, with rural areas experiencing growth of 16 percent, compared to 12 percent in urban areas. The companies are working to create specific products especially aimed at the rural market. Rural demand will increase with increased incomes and increased awareness of brands. On the urban side there will also be an increase in consumer purchasing power. Therefore, consumer goods companies are looking at massive growth in their income. The growth of electronic commerce is also contributing greatly to its growth. All major e-commerce sites sell FMCG products and help build brand awareness.

E-commerce websites gives great discounts on products that acts as an incentive to buy from them products that they may not even need now, but discounts give us the impetus to buy the product. Categories like makeup, skin care, breastfeeding, deodorants and grooming products have grown more than five times in the past year, according to an Amazon India spokesman.
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