PRESENTED BY
ALIM AHMED ANSARI
GURNINDER KAUR AURORA
PRASANNA DUBEY
KHUSHBOO KOSIA
VANDANA LAISHRAM
POONAM Y.MAHANGARE
PURAV PAREKH
VINAY THAKKAR
VISHAL THALI

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RETAIL IMPACT…. ON THE UNORGANISED SECTOR.
COMPARISON STUDY BETWEEN LIFESTYLE AND LINKING ROAD

INTRODUCTION
India is witnessing changing life styles, increased incomes, the demographic variabilities and vibrant democracy. Indian retailing is expanding. The industry is playing vital role in the economic growth of the country. The concept of shopping is moving in and around hypermarkets, supermarkets, specialty stores and in other formats.
Retail Industry is one of the key upcoming sectors in India contributing major to employment generation. Retail in India is featured with street markets and convenience stores which accounts for 96% of retail business. Most of the stores are very small with an area of less than 50 sqcm. But the organised retail, with emergence of new stores format, is recording phenomenal growth and will completely revolutionize retailing over next five years. Changing life styles are promoting changes in retail environment.
GLOBAL SCENARIO OF ORGANISED RETAIL :
Country Share of Organised Retail (in percentage ) Share of Unorganized Retail (In Percentage ) Remarks
India 6 94 Immense Opportunity for the growth of organized retailing.
China 20 80 Organised retail growth phase is going on.
CHANGING CUSTOMER NEED AND PREFERENCES:
There are various reason for changing customer needs and preferences
1. Single family concepts
2. Dual Income Concepts
3. Limited to One child concepts
4. Willing to spend concepts
5. Brand Preference concepts
6. Personal and Health Care concepts
Problems:
Reasons why people prefer organized sector.
1) Brand conscious.
2) High income group.
3) High Quality.
4) Brand Loyalty.
5) Pride.
6) Showoff.
7) High Lifestyle.
8) Status in society.
Reason why people prefer unorganized sector.
1) Low income group.
2) Lack of brand awareness.
3) Simple living.
4) Lack of affordability.
5) Not brand loyalist.
6) Middle class.
7) Saving Money.