A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES project
#1



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Project Guide:
Prof. Yogesh Mehta
Faculty, SIMS
Indore


Submitted By:
Peeyush Bakliwal
MBA 2009-2011
SIMS, DAVV Indore


EXECUTIVE SUMMARY

Soft Drinks were common preference among all the individuals before juices were being introduced,

With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices.


Market Research is based on some underlying parameters like:
• Changing consumption pattern
• Health factor
• Status consciousness
• Varying lifestyle


The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind/taste of different age group of people.
The study starts with determining the major players in the soft drinks and the juices market, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being.


INTRODUCTION

BEVERAGE

What is beverage?

A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic needs, beverages form part of the culture of human society.
Or
Any liquid suitable for drinking; "may I take your beverage order?"
Or
A liquid to consume, usually excluding water; a drink. This may include tea, coffee, liquor, beer, milk, or soft drinks


Types of beverage
The various types of beverage are:
• Alcoholic beverages
• Non-Alcohol beverages
• Soft drinks
• Fruit juice
• Hot beverages
• Other

1. Alcoholic beverages
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol, although in chemistry the definition of an alcohol includes many other compounds. Alcoholic beverages, such as wine, beer, and liquor have been part of human culture and development for 8,000 years.

2. Non-alcohol beverages

Non-alcoholic beverages are drinks that would normally contain alcohol, such as beer and wine but are made with less than .5 percent alcohol by volume. The category includes drinks that have undergone an alcohol removal process such as non-alcoholic beers and de-alcohol zed wines.

Non-alcoholic variants:
• Low alcohol beer
• Non-alcoholic wine
• Sparkling cider



The name "soft drink" specifies a lack of alcohol by way of contrast to the term "hard drink" and the term "drink", the latter of which is nominally neutral but often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit are among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners.




Reply
#2
hey..can u plz mail me this project on "Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices"...i need it urgently as i want to refer it for a similar kind of project that i was making..

i'll be highly gratefull to u...plz do the needfull at the earliest...
Reply
#3
to get information qabout the topic"A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES project"refer the page link bellow


http://studentbank.in/report-a-comparati...0#pid59040
Reply
#4
kindly help me i hv to make a project on comparative analysis between 2 industries kindly help me soon
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