1 How often do you use shampoo?
A- Twice a day (0)
B- Once a day (1)
C- Once every 2-3 days (0)
D- Once every 4-6 days (0)
E Once a week (or more) (0)
2 How often does your brand of shampoo change?
A- Once a month (0)
B- Once every 2 months (0)
C- Once every quarter (0)
D- Once every half year (0)
E Once a year or more (1)
3 How many brands of shampoo are you using now?
Brand A-1 (1)
B- 2 Brands (0)
C- 3 brands (0)
D- 4 marks or more (0)
4 I have compared different brands / types of shampoo before making the purchase decision
A-1 (0)
B-2 (0)
C-3 (1)
D-4 (0)
E- 5 (0)
F-6 (0)
G-7 (0)
5 I usually pay attention to shampoo ads
A-1 (0)
B-2 (0)
C-3 (1)
D-4 (0)
E- 5 (0)
F-6 (0)
G-7 (0)
6 I usually spend a lot of time and effort deciding which brand to buy
A-1 (0)
B-2 (0)
C-3 (1)
D-4 (0)
E- 5 (0)
F-6 (0)
G-7 (0)
7 I intend to buy shampoo brand with heavy advertising on TVC
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (0)
E- 5 (1)
F-6 (0)
G-7 (0)
8 I intend to buy the brand of shampoo with heavy advertising in the newspaper
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (1)
E- 5 (0)
F-6 (0)
G-7 (0)
9 I intend to buy shampoo brand with heavy advertising in magazines
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (0)
E- 5 (1)
F-6 (O)
G-7 (0)
10 I intend to buy shampoo brand with heavy advertising on the Internet
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (1)
E- 5 (0)
F-6 (0)
G-7 (0)
11 The celebrity endorser of the brand will affect my purchase decision
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (1)
E- 5 (0)
F-6 (0)
G-7 (0)
12 My purchase decision will be affected by the sales promotion (eg bonus, bonus package, etc.) at the point of purchase
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (0)
E- 5 (0)
F-6 (1)
G-7 (0)
13 I am in favor of buying shampoo brands with product sampling
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (0)
E- 5 (0)
F-6 (1)
G-7 (0)
14 I'm going to try brand of shampoo (s) which is recommended by friends
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (0)
E- 5 (1)
F-6 (0)
G-7 (0)
15 Product Function - Gain Nourishment
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (1)
E- 5 (0)
F-6 (0)
G-7 (0)
16 Product Function - Moisturizing Retention
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (0)
E- 5 (0)
F-6 (1)
G-7 (0)
17 Product Function - good for anti hair fall
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (0)
E- 5 (0)
F-6 (1)
G-7 (0)
18 Low Price
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (0)
E- 5 (0)
F-6 (1)
G-7 (0)
19 Mark Reputable
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (0)
E- 5 (1)
F-6 (0)
G-7 (0)
20 Effective Ingredients - Natural Ingredients
A-1 (0)
B-2 (0)
C-3 (0)
D-4 (1)
E- 5 (0)
F-6 (0)
G-7 (0)