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ppt role of crm in telecom industry
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21-09-2015, 01:43 PM
pls provide the PPT for role of crm in telecom indudtry
22-09-2015, 02:41 PM
ppt role of crm in telecom industry
Accelerate customer acquisition, increase customer loyalty and improve partner management. Transform from a product-centric to a customer-centric organization with your Cloud CRM.
Grow Business with Effective Channel Management
Get complete visibility to manage distribution channels and sales on a single platform.
Gain proactive updates on channel performance to determine true business value and forecast demand.
Execute promotional campaigns with partners effectively to boost acquisition.
Segment channels, set targets, review progress, assist in sales and service to enhance performance.
Some description
Some description
Enjoy Faster Lead Conversion
Manage leads across multiple channels of acquisition on a single window platform.
Increase efficiency by reducing response time through automated lead assignment.
Accelerate customer acquisition with streamlined marketing campaigns.
Apply lead nurturing strategies using direct marketing and telemarketing.
Build mechanisms to ensure timely action on leads.
Improve Customer Profitability
Segment customers in value bands based on profitability and revenue.
Facilitate shift from ‘volume’ to ‘value’ based relationships.
Run focused programs to improve customer quality.
Increase wallet-share by cross-selling to existing customers.
Some description
Some description
Reduce Churn and Increase Retention
Identify cross-sell opportunities with insights into category, subscribed services and potential.
Mine usage pattern for value segmentation and create personalized offers to increase ARPU (Average Revenue Per User).
Run proactive retention and acquisition campaigns to prevent churn and increase customer base with Digital CRM.
Capture market share with innovative marketing models.
Enhance Customer Experience
Accelerate service request resolutions across channels.
Implement inter-departmental workflow synchronization to ensure timely resolution of requests.
Monetize goodwill using 'Service-to-Sales' processes to cross- sell value added products.
Some description
Some description
Strengthen Workforce Management
Ensure accountability by deploying preventive alerts to avoid escalations.
Get detailed insights into teams' day-to-day activities and progress.
Use in-built knowledge retention to combat the adverse effects of sales force attrition.
Deploy best practices like generating action taken reports, important date reminders like customer events, due payments, service lapses etc.
Upgrade workforce & partner skill set using targeted self-paced training programs.
Utilize Advanced Reporting
Get real-time reports across teams, products and geographies.
Move from ‘fragmented’ to a ‘unified’ multi-system collated reporting.
Establish an efficient analysis path using drill-down capabilities.
Provide actionable insights that can help you take critical decisions in real time.
Boost results by measuring and improving key performance indicators.
Information Technology and Telecommunication are constantly evolving industries in terms of technology, growth, global reach and understandably facing a high level of threat of obsolescence. In the earlier days of Telecom, both customer relationship and billing used to handle by one system only. As competition grew, there was a need to be competitive in responding to the customer queries, paving the way for exclusive Customer Relationship Management (CRM) systems. CRM evolved from being used by just the Customer service team to solving customer inquiries, request and complaints across the organization. CRM is a huge transformation in service experience for any customer of any Communicating Sequential Processes (CSP).Today, we see significant changes in the expectations of the customer who is just not happy with the basic levels of service. Customers now expect service that is proactive rather than reactive. Today, the customer expects a CSP to know if he/ she has a good network, accurate billing, a good voice and data experience, service experience and finally if he/ she is getting the appropriate return for investment. This becomes more challenging with the evolution of multiple technologies like 2G, 3G, LTE and LTE Advanced. A Customer Experience Management (CEM) solution is the one stop solution for CSPs today to be competitive in the market, to provide a great customer experience and to define the future roadmap for technology, process and people.We see a CEM solution as one which not only helps in customer experience enhancement but has a huge potential in revenue enhancement as well. An integrated Customer experience solution will go a long way towards changing these customer perceptions and enhancing the Life Time Value of the customer. In today’s world of cutthroat competition, it is very essential to not only exist but also to excel in the market. Today’s market is more & more complex so, to survive in the market the companies not only have to satisfy its customers but also delight them.This drastic change in ever changing market of telecom makes Information technology an essence part of today’s telecommunications industry domain. Now, the challenge for telecoms is to balance the ever-increasing need for sophisticated IT with the need to keep IT costs reasonable. In other words: making IT a driver of value.Telecom companies are facing some unique set of challenges that stem from customer demands and technology trends. The convergence of applications, networks and integrated user experience are the main points in the telecoms’ industry. Ranosys’ telecom solutions help you identify and address the challenges and opportunities created by convergence.Ranosys’ solutions and service offers enterprise resource management and collaboration platform for specifically for this domain. It consists of features such as powerful project planning, collaboration, document management and resource management functionalities for enterprise project monitoring. Our solutions help you identify and address the challenges and opportunities created by convergence of applications, networks or content.As a conclusion we could say that the telecom industry is investing heavily in technological innovation and in the development of technology. The growth rate is continuing at a fast pace, new value added products and services are driving the consumer spending behaviour. Few companies have already realized the opportunity to improve the relationship with a customer while performing marketing research. CRM could help in Creating customer satisfaction, Building brand equity i.e. name awareness, perceived quality, brand loyalty, the associations consumers have towards the brand, trademarks, packaging, marketing channel presence and last but not the least Creating and maintaining relationship.
Accelerate customer acquisition, increase customer loyalty and improve partner management. Transform from a product-centric to a customer-centric organization with your Cloud CRM.
Grow Business with Effective Channel Management
Get complete visibility to manage distribution channels and sales on a single platform.
Gain proactive updates on channel performance to determine true business value and forecast demand.
Execute promotional campaigns with partners effectively to boost acquisition.
Segment channels, set targets, review progress, assist in sales and service to enhance performance.
Some description
Some description
Enjoy Faster Lead Conversion
Manage leads across multiple channels of acquisition on a single window platform.
Increase efficiency by reducing response time through automated lead assignment.
Accelerate customer acquisition with streamlined marketing campaigns.
Apply lead nurturing strategies using direct marketing and telemarketing.
Build mechanisms to ensure timely action on leads.
Improve Customer Profitability
Segment customers in value bands based on profitability and revenue.
Facilitate shift from ‘volume’ to ‘value’ based relationships.
Run focused programs to improve customer quality.
Increase wallet-share by cross-selling to existing customers.
Some description
Some description
Reduce Churn and Increase Retention
Identify cross-sell opportunities with insights into category, subscribed services and potential.
Mine usage pattern for value segmentation and create personalized offers to increase ARPU (Average Revenue Per User).
Run proactive retention and acquisition campaigns to prevent churn and increase customer base with Digital CRM.
Capture market share with innovative marketing models.
Enhance Customer Experience
Accelerate service request resolutions across channels.
Implement inter-departmental workflow synchronization to ensure timely resolution of requests.
Monetize goodwill using 'Service-to-Sales' processes to cross- sell value added products.
Some description
Some description
Strengthen Workforce Management
Ensure accountability by deploying preventive alerts to avoid escalations.
Get detailed insights into teams' day-to-day activities and progress.
Use in-built knowledge retention to combat the adverse effects of sales force attrition.
Deploy best practices like generating action taken reports, important date reminders like customer events, due payments, service lapses etc.
Upgrade workforce & partner skill set using targeted self-paced training programs.
Utilize Advanced Reporting
Get real-time reports across teams, products and geographies.
Move from ‘fragmented’ to a ‘unified’ multi-system collated reporting.
Establish an efficient analysis path using drill-down capabilities.
Provide actionable insights that can help you take critical decisions in real time.
Boost results by measuring and improving key performance indicators.
Information Technology and Telecommunication are constantly evolving industries in terms of technology, growth, global reach and understandably facing a high level of threat of obsolescence. In the earlier days of Telecom, both customer relationship and billing used to handle by one system only. As competition grew, there was a need to be competitive in responding to the customer queries, paving the way for exclusive Customer Relationship Management (CRM) systems. CRM evolved from being used by just the Customer service team to solving customer inquiries, request and complaints across the organization. CRM is a huge transformation in service experience for any customer of any Communicating Sequential Processes (CSP).Today, we see significant changes in the expectations of the customer who is just not happy with the basic levels of service. Customers now expect service that is proactive rather than reactive. Today, the customer expects a CSP to know if he/ she has a good network, accurate billing, a good voice and data experience, service experience and finally if he/ she is getting the appropriate return for investment. This becomes more challenging with the evolution of multiple technologies like 2G, 3G, LTE and LTE Advanced. A Customer Experience Management (CEM) solution is the one stop solution for CSPs today to be competitive in the market, to provide a great customer experience and to define the future roadmap for technology, process and people.We see a CEM solution as one which not only helps in customer experience enhancement but has a huge potential in revenue enhancement as well. An integrated Customer experience solution will go a long way towards changing these customer perceptions and enhancing the Life Time Value of the customer. In today’s world of cutthroat competition, it is very essential to not only exist but also to excel in the market. Today’s market is more & more complex so, to survive in the market the companies not only have to satisfy its customers but also delight them.This drastic change in ever changing market of telecom makes Information technology an essence part of today’s telecommunications industry domain. Now, the challenge for telecoms is to balance the ever-increasing need for sophisticated IT with the need to keep IT costs reasonable. In other words: making IT a driver of value.Telecom companies are facing some unique set of challenges that stem from customer demands and technology trends. The convergence of applications, networks and integrated user experience are the main points in the telecoms’ industry. Ranosys’ telecom solutions help you identify and address the challenges and opportunities created by convergence.Ranosys’ solutions and service offers enterprise resource management and collaboration platform for specifically for this domain. It consists of features such as powerful project planning, collaboration, document management and resource management functionalities for enterprise project monitoring. Our solutions help you identify and address the challenges and opportunities created by convergence of applications, networks or content.As a conclusion we could say that the telecom industry is investing heavily in technological innovation and in the development of technology. The growth rate is continuing at a fast pace, new value added products and services are driving the consumer spending behaviour. Few companies have already realized the opportunity to improve the relationship with a customer while performing marketing research. CRM could help in Creating customer satisfaction, Building brand equity i.e. name awareness, perceived quality, brand loyalty, the associations consumers have towards the brand, trademarks, packaging, marketing channel presence and last but not the least Creating and maintaining relationship.
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