26-07-2015, 10:43 AM
provide details on consumer behaviour towards lg electronic goods
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consumer behaviour towards lg electronic goods
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provide details on consumer behaviour towards lg electronic goods
06-04-2017, 10:34 AM
Customer preference is nothing other than the product or product required according to its expected characteristics and attributes. In this sense, the researcher takes care of the housewife and takes them as respondents on behalf of the client in their choices of purchase of electronic goods. In this rapidly moving world, city life has much more advanced in many schedules. Without the adoption of good electronics a family could not be a competition in society. The family is always in charge of women, who share half of the leader's burden for a family. In such a situation she preferred more advanced and supportive products that fulfills her day-to-day jobs. The researcher has designed a framework or task that actually leads to finding the significant relationship between the factor of acceptance of the wife and the electronic goods. This will also give retailers who actually deal with electronic consumer goods an opportunity to know the exact behavior of the family manager in buying electronic products.
The trend to exceed industry standards began with LG's fastest nationwide launch in a period of 4 and 1/2 months with the start of operations in May 1997. LG established a manufacturing plant last Generation in Greater Noida, Near Delhi, in 1998, with an investment of Rs 500 Crores. This facility manufactured colour televisions, washing machines, air conditioners and microwave ovens. During the year 2001, LG also started home production for its eco-friendly refrigerators and established its assembly line for its PC monitors in its Noida major manufacturing unit. The beginning of 2003 saw the launch of the first direct-locally manufactured direct-plant refrigerator in Greater Noida. In 2004, LGEIL also upgraded its second Greenfield manufacturing facility in Pune, Maharashtra, which begins operations in October 2004. Covering over 50 acres, LGEIL manufactures LCD TVs, GSM phones, colour televisions, air conditioners, refrigerators and monitors colour. Both Indian manufacturing units have been designed with the latest technologies in line with international standards in South Korea and are one of the greenest units among all LG manufacturing plants in the world. LG has been able to design in ten years a premium brand positioning in the Indian market and is today the most preferred brand in the segment.
The trend to exceed industry standards began with LG's fastest nationwide launch in a period of 4 and 1/2 months with the start of operations in May 1997. LG established a manufacturing plant last Generation in Greater Noida, Near Delhi, in 1998, with an investment of Rs 500 Crores. This facility manufactured colour televisions, washing machines, air conditioners and microwave ovens. During the year 2001, LG also started home production for its eco-friendly refrigerators and established its assembly line for its PC monitors in its Noida major manufacturing unit. The beginning of 2003 saw the launch of the first direct-locally manufactured direct-plant refrigerator in Greater Noida. In 2004, LGEIL also upgraded its second Greenfield manufacturing facility in Pune, Maharashtra, which begins operations in October 2004. Covering over 50 acres, LGEIL manufactures LCD TVs, GSM phones, colour televisions, air conditioners, refrigerators and monitors colour. Both Indian manufacturing units have been designed with the latest technologies in line with international standards in South Korea and are one of the greenest units among all LG manufacturing plants in the world. LG has been able to design in ten years a premium brand positioning in the Indian market and is today the most preferred brand in the segment.
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