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EXECUTIVE SUMMARY
The project entitled to me is the “A CRITICAL STUDY OF IMPACT OF RIGHT EXECUTION DAILY”. This project has been done with the permission of HINDUSTAN COCA COLA BEVARAGE PVT LTD (HCCBPL) the project has been carried out in Patna (BIHAR)
RED (Right execution daily) is a tool to measure sales team and distributor’s performance in the outlets with respect to all parameters of execution. For effective score of market execution compliance against the picture of success, Red deals with all the departments from manufacturing to advertisement and it effects the operating cycle as well. RED also deals with developing of market their targeting, segmenting and positioning of products and it involves various strategies to the brand as well as the products with enhancing the personality, image, identity, culture, and belief etc each and every day. The person who drives the culture of RED is the market developers who is responsible for the increasing market size by tapping the untapped market, proper execution of brands and products, maintaining relationship with the market ,availability of brands, conveying of problems and issues from market to companies etc.
It will serve consumer in better manner, provides suggestions to the company to improve their products sales, gives information about the competitor’s products, and gives information about the size of the retail network. It gives information about the services given by distributor to their retailers, and gives the information about customers demand and satisfaction.
1. To check the effectiveness of RED.
2. To Survey and evaluate the outlets included in RED.
4. To Find out the customer preferences.
5. To check the cooler management, availability of brands activation of coca cola brand in various orders.
Data is collected by survey and interview method from the market. Primary sources include the questionnaire to the retailer and distributers and the company office. Secondary data include post record of company, business magazine...
Market Developer role is very helpful for the company and the retailers. Market developer’’ main work fulfills the brand availability, activation and purity of visi cooler. Salesman note able to reach the small shops and shops located in the distant area. Some big shops located at strategically important places were not provided with advertisement tools like stands and boards. In peak season supply of goods were not up to the mark. The retailers are satisfied with promotional activity of coca cola. Sales promotion is a very effective tool for creating brand image of coca cola. Some outlet owner is aware about the RED and follows the RED norms. Visi cooler is very important for increasing sales. Coca cola is good service Provider Company in soft drink industry. Coca cola packaging and branding is better as compared to other company.
The researcher gets the chance to visit the market with market developer(M.D). It helped me to understand as to how the RED outlets have been put in different categories, like Silver outlets, Gold outlets, Diamond outlets and Platinum outlets. The gob of market developers is to induce impulsive marketing. They visit RED outlets and insure that different brands of coca cola are kept in particular orders.
Market share of coca cola is increased because of effective distribution channel and demand of the consumers. Since in PATNA and its surrounding area heat descends more as compared to other parts of the states so obviously demand is more in this region. The marketing activities are good but there is need of some more promotional activities RED helped in enhancing the overall appearance of the outlet along with increased sales. Convenience for both retailer and the customer to sell and purchase the products respectively