Transformation of family owned tea company business to third largest tea company in the country
1. Overview
The case offers fresh insight into how a simple philosophy of harmony b/w two diff sets of values can be a driving force for the growth and success of a family business. The case explores how changing times called for better measures of management, and proper organisational diversification to survive the market. The HR initiatives of the company are seen with great success as they reflect the strong vis ....etc

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Presented by-
Manoj Singh
Kratika Bhadoria


Introduction
Also known as
• Online Advertising
Web Advertising
Why?
Why Advertise on the Internet?
 The goal of advertisers is to reach their target audience
 Television viewers are migrating to the Internet
 Attractive graphics
 Adverts can be updated rapidly
 Adverts can be global
 24x7 availability
 Internet advertising is cheap in comparison with most conventional media
• Types
• Types of Internet Advertising
 WW ....etc

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Abstract
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade. Advertising is one of the aspects of mass c ....etc

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there are so many ways for advertising the company, there are some modern ways as like social media marketing , SMS marketing and email marketing.so email marketing is one of my favorite because Email marketing works for a variety of reasons...
It allows targeting
It is data driven
It drives direct sales
It builds relationships, loyalty and trust
It supports sales through other channels
so may it's prove useful for some one.
....etc

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Today we are living in the in the information age. After green revolution and industrial revolution the world is witnessing the Digital Revolution or the Internet revolution. Those days are long gone when internet was beyond the reach of many, today it is fast becoming a part of our lifestyle and more and more people are increasingly using it for a wide variety of purposes. Internet has also emerged as an important medium to reach to the masses. It is one of the most effective means of providing information to a large number of people. The adv ....etc

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Today we are living in the in the information age. After green revolution and industrial revolution the world is witnessing the Digital Revolution or the Internet revolution. Those days are long gone when internet was beyond the reach of many, today it is fast becoming a part of our lifestyle and more and more people are increasingly using it for a wide variety of purposes. Internet has also emerged as an important medium to reach to the masses. It is one of the most effective means of providing information to a large number of people. The adve ....etc

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Questionnaire of different companies about the selection , recruitment ,production process ....etc

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INTRODUCTION
Online advertising is a form of promotion that uses the Online and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Competitive advantage over traditional advertising
....etc

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History of Indian Advertising



history


1950’s

Watershed years for Indian advertising
Industrial revolution in the Nehruvian era
1st survey of the rural market (Wood)
Burmah Shell vans used for advertising
Cinema advertising began
Kolkata gets the privilege of India’s first ad club
Leading ad agency - Press Syndicate
National created the Murphy baby
....etc

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Abstract
As the name specifies Alabama Advertising Agencies Ltd. is a software developed
for managing various activities in the Ad Agency.
Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.
Advertising involves the process where in a massage is designed so as to pr ....etc

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