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Media for rural marketing



Strategic aspects
Rural marketing in India is not much
developed there are many hindrances in the
area of market, product design and
positioning, pricing, distribution and
promotion. Companies need to understand
rural marketing in a broader manner not only
to survive and grow in their business, but
also a means to the development of the rural
economy. One has to have a strategic view
of the rural markets so as to know and
....etc

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Title: Emerging Trends in Rural Marketing
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Emerging Trends in Rural Marketing

Name : chandan kumar
Enroll.No. : 06713304409
Class : MCA (first sem.)
College : HMR Institute Of Technolog&Management


Introduction


The rural markets are estimated to be growing fastly compared to the urban markets. The potentiality of rural markets is said to be like a 'woken up sleeping giant'. These facts are substantiated in a study of market growth conducted by various researches. In recent years, rural markets have acquired significanc ....etc

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Title: Rural Marketing Opportunities and Challenges
Page Link: Rural Marketing Opportunities and Challenges -
Posted By: computer girl
Created at: Monday 11th of June 2012 05:40:28 PM
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Rural Marketing : Opportunities and Challenges



Abstract

In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities.
On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing, has emerged. But often, rural marketing is confused with agric ....etc

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Title: RURAL MARKETING
Page Link: RURAL MARKETING -
Posted By: seminar paper
Created at: Wednesday 08th of February 2012 07:31:50 PM
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RURAL MARKETING



DEFINATION OF URBAN AREA

All places falling within the administrative limits of a municipal corparation,municipality,etc. and having a population of at least 5000.

2. At least 75% male working population in outside the primary sector.

3. The density of population should be at least 400 per square k.m.



THE RURAL TO URBAN TRANSACTIONS
These mainly include agricultural products like food ....etc

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