14-11-2014, 10:04 PM
yes i want notes of rural marketing for tybcom as it important to me for examination
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rural marketing notes tybcom
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yes i want notes of rural marketing for tybcom as it important to me for examination
14-11-2014, 11:04 PM
The definition of agricultural marketing (3 November, 08 may)
According to the National Commission on Agriculture "Rural marketing is a process that begins with a decision to obtain farm product, and it includes all aspects of the market system, and includes pre-and post-harvest operations I.e., assembling, sorting, storage, transportation and distribution".
Country profile/features of the rural market in India (November 08)
Large and scattered the market: according to the Census of 2001, the rural population accounts for 72% of the total population and is scattered in a wide range of geographical area.
Different socio-economic situation: It is different in different parts of the country and brings the diversity in rural markets.
Changing the structure of demand: the demand picture rural client is changing rapidly due to increased incomes and credit services offered by banks, as "KISAN credit card".
The main income from agriculture: about 60% of the rural incomes from agriculture and, consequently, the demand for consumer goods is high for the season.
Saving habits: rural consumers now have savings habits, thanks to the efforts of cooperative and commercial banks.
Traditional view: rural consumer values of old customs and traditions.
Low standard of living: rural consumer have a low standard of living due to low literacy rates, low per capita income and social backwardness.
Poor infrastructure facilities: Facilities as roads, warehouses, communications systems, etc. are insufficient in rural areas. Thus, physical distribution is costly.
Media extension: coverage of MEDIA pint 10%, followed by TV, radio, 31% 31% and 33% of cinema.
10. connection: according to the report, the Indian Express about 6 Lakhs villages without telephony equipment.
11. Electrification: about 88% of the villages have been electrified and the rest will soon receive electricity, rural electric power Corporation.
The potential of the rural market (5/4/07 May 07, 08)
The city market shows signs of saturation, the company is excited about potential of rural India. Some big companies, which are concentrated in the rural sector of Philips, PARLE Proctor & Gamble, Colgate-Palmolive, Godrej Soaps, Bajaj Auto, TVs, Atlas cycle and Hul.
After the dot indicates the potential of rural markets:
Sphere/attractiveness of rural market/why companies Go Rural (May 06)
Large population: according to the Census of 2001, the rural population accounts for 72% of the total population and is scattered in a wide range of geographical area
The growth of rural Prosperity: the average income has improved thanks to modern farming methods, farm contract, industrialization, migration to urban areas and money transfers to family members settled abroad.
Consumption: there is a growth in purchasing power or rural consumers. the average expenditure per household member rupees. 382.
Lifestyle: lifestyle of the rural consumers have changed significantly.
Lifecycle Advantage: foods that have reached a stage of maturity in the urban market, still is in a stage of growth in the rural market. Such as the popular SOAP, cream, talcum powder, etc.
Market growth at a rate higher than in urban areas, according to a poll conducted by NCAER FMCG market growth and durables market is higher in rural areas. the proportion of the rural market by more than 50% for products such as body talc, vegetable oil, toilet SOAP, hair oil, etc.
Rural marketing is not expensive: for consumer durables in the State worth RS one crore, while in urban areas it will Cost in the millions.
Rural marketing restrictions (November 06) * (May 06)
Open spaces and uneven growth: India has around 5 Lakhs of villages that are scattered in a wide range of geographical areas, and they are not uniform in size.
* Transport task: transport infrastructure leaves much to be desired in rural India. Although India has the fourth largest railway system in the world, many villages remain outside the railway network. Many villages have only kaccha roads while many rural roads are not completely Interior. Because of this physical distribution is difficult in rural areas.
Problems of communication: communication infrastructure consisting of posts, Telegraphs, and telephones was insufficient.
Storage problems: Central Warehousing Corporation and State Warehousing Corporation does not extend their services to rural areas. Warehouses at the Mandi managed cooperatives that provide services to members only.
Many languages and dialects: the number of languages and dialects vary widely from State to State, region to region and even from area to area.
According to the National Commission on Agriculture "Rural marketing is a process that begins with a decision to obtain farm product, and it includes all aspects of the market system, and includes pre-and post-harvest operations I.e., assembling, sorting, storage, transportation and distribution".
Country profile/features of the rural market in India (November 08)
Large and scattered the market: according to the Census of 2001, the rural population accounts for 72% of the total population and is scattered in a wide range of geographical area.
Different socio-economic situation: It is different in different parts of the country and brings the diversity in rural markets.
Changing the structure of demand: the demand picture rural client is changing rapidly due to increased incomes and credit services offered by banks, as "KISAN credit card".
The main income from agriculture: about 60% of the rural incomes from agriculture and, consequently, the demand for consumer goods is high for the season.
Saving habits: rural consumers now have savings habits, thanks to the efforts of cooperative and commercial banks.
Traditional view: rural consumer values of old customs and traditions.
Low standard of living: rural consumer have a low standard of living due to low literacy rates, low per capita income and social backwardness.
Poor infrastructure facilities: Facilities as roads, warehouses, communications systems, etc. are insufficient in rural areas. Thus, physical distribution is costly.
Media extension: coverage of MEDIA pint 10%, followed by TV, radio, 31% 31% and 33% of cinema.
10. connection: according to the report, the Indian Express about 6 Lakhs villages without telephony equipment.
11. Electrification: about 88% of the villages have been electrified and the rest will soon receive electricity, rural electric power Corporation.
The potential of the rural market (5/4/07 May 07, 08)
The city market shows signs of saturation, the company is excited about potential of rural India. Some big companies, which are concentrated in the rural sector of Philips, PARLE Proctor & Gamble, Colgate-Palmolive, Godrej Soaps, Bajaj Auto, TVs, Atlas cycle and Hul.
After the dot indicates the potential of rural markets:
Sphere/attractiveness of rural market/why companies Go Rural (May 06)
Large population: according to the Census of 2001, the rural population accounts for 72% of the total population and is scattered in a wide range of geographical area
The growth of rural Prosperity: the average income has improved thanks to modern farming methods, farm contract, industrialization, migration to urban areas and money transfers to family members settled abroad.
Consumption: there is a growth in purchasing power or rural consumers. the average expenditure per household member rupees. 382.
Lifestyle: lifestyle of the rural consumers have changed significantly.
Lifecycle Advantage: foods that have reached a stage of maturity in the urban market, still is in a stage of growth in the rural market. Such as the popular SOAP, cream, talcum powder, etc.
Market growth at a rate higher than in urban areas, according to a poll conducted by NCAER FMCG market growth and durables market is higher in rural areas. the proportion of the rural market by more than 50% for products such as body talc, vegetable oil, toilet SOAP, hair oil, etc.
Rural marketing is not expensive: for consumer durables in the State worth RS one crore, while in urban areas it will Cost in the millions.
Rural marketing restrictions (November 06) * (May 06)
Open spaces and uneven growth: India has around 5 Lakhs of villages that are scattered in a wide range of geographical areas, and they are not uniform in size.
* Transport task: transport infrastructure leaves much to be desired in rural India. Although India has the fourth largest railway system in the world, many villages remain outside the railway network. Many villages have only kaccha roads while many rural roads are not completely Interior. Because of this physical distribution is difficult in rural areas.
Problems of communication: communication infrastructure consisting of posts, Telegraphs, and telephones was insufficient.
Storage problems: Central Warehousing Corporation and State Warehousing Corporation does not extend their services to rural areas. Warehouses at the Mandi managed cooperatives that provide services to members only.
Many languages and dialects: the number of languages and dialects vary widely from State to State, region to region and even from area to area.
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