Integrated Marketing Communications

Customers today, many a times receive a fragmented and vague picture of the Brand. Why? The reason being, firms are unable to integrate all of their marketing efforts over a period of time.

The sales and sales promotion aspects are managed by the sales department; advertising is outsourced to the ad agencies, and the direct marketing and PR by other functionaries.

The emerging concept of IMC (Integrated Marketing Communications) aims at addressing this iss ....etc

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Network Marketing - an Emerging Face of Sales Management



With the changing scenario of business around the globe, organizations have quickly and effectively synergized with the dynamics of the modern business. Their orientation, their focus, their processes, and aboveall, their ways of marketing
& sales management- everything has evolved.

Gone are the days when people had to depend upon a handful of sources to get access to branded offerings, products and services. Internet, E Commerce, Direct Selling, Mail Order System¦ and ther ....etc

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Introduction

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying socia ....etc

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DEVELOPMENT OF EMBEDDED SYSTEM FOR PASSPORT VERIFICATION USING RFID ZIGBEE BASED PROJECTS

(ABSTRACT)

Security is a growing issue in international travel for both travelers and governments. Some countries however, are beginning to require passport verification to help improve the security efforts for travel abroad. It's an important issue with the potential for criminals and terrorists to travel between countries with fake or forged documentation. The more effort those countries, universities and other organizatio ....etc

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Title: Automation of Marketing Operations
For: Final Yr. MCA/B.Tech./B.E.(Computer Science)
Technology used: Visual Basic & Oracle
CD will contains: 1. Software Program, 2. Synopsis, 3. Full Project Report
LIST OF CONTENTS of the ready PROJECT REPORT are as follows :-
 Title of the Project
 Introduction
 Objective
 Tools and Platform (VB, Oracle)
 System Analysis
 Identif ....etc

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Marketing in Transition - Concepts & Practices

Since the beginning of the phenomenon of the marketing, there have been many changes in the business scenario, practically and academically. Over a long period of time, different concepts and conceptions have come into being and have been replaced by some other ones, yet the two aspects that have remained unchanged are marketing and customer. Marketer plans and directs all the efforts towards the customer, and they know it intrinsically that their su ....etc

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