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Title: An Overview of Industrial Marketing
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An Overview of Industrial Marketing


Abstract

Industrial marketing involves the sale of goods
by one business to other businesses. Typically it is the
marketing of goods and services to business
organizations for use in the manufacture of their
products or in the operation of their businesses.
Industrial Marketing is also known as Business-to-
Business Marketing (B2B Marketing).

Introduction

The concept of organizational or industrial
marketing is used to describe marketing activities tar ....etc

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Title: INDUSTRIAL MARKETING
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INDUSTRIAL MARKETING
TOPIC 2: UNDERSTANDING INDUSTRIAL MARKETS.
2.1:UNDERSTANDING THE MARKET

• Understanding the market means understanding “customers”:
– Customer’s may be categorised based on:
• business mission.
• Buying Motivation - The products role in the customer’s in the production process and cost structure.
• The buying characteristics in each customer category, for each buying motivation.
• Many “individuals” constitute the decision making process.
– Procurement is becomi ....etc

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