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Title: Environmental friendliness as a marketing strategy
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Environmental friendliness as a marketing strategy

Master Thesis within Business Administration
Author: Elin Hess
Peter Timén
Tutor: Helén Andersson
Jönköping 2008-01-24



Abstract
People in Sweden have become more aware and interested in environmental issues. This
has led to an increased demand for environmental friendly food products. Previously the
price often determined if a customer bought the product or not. During the recent years
internet has become a more widely used media than ever before. This ha ....etc

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