marketing service marketing triangle of mcdonald ....etc

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i want to know the growth and markey share of mc donalds and what is the present condition of mc donalds in india and wht are the strategies they wil adopt in future to increase its sale ....etc

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McDonald’s History



In the late 1940’s, Dick and Mac McDonald were searching for a way to improve their little drive-in restaurant business in San Bernardino, California. Rather than tinker with the business, which was bringing in a very comfortable $200,0001 yearly, they invented an entirely new concept based upon speedy service, low prices, and big volume.
They did away with car-hops in favor of self-service at the counter. They ditched their 25-item barbecue ....etc

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EXPORT GROWTH IN INDIA


Introduction
India's exports have grown much faster than GDP over the past few decades. For
example, its exports have grown over 11% per annum while growth in GDP is about 5%
during 1970-98 periods. Exports have grown even faster since 1945-95. Several factors
appear to have contributed to this phenomenon including foreign direct investment (FDI)
which has been rising consistently especially from the early 1990s.


II The Open ....etc

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Dear Sir/Madam,

I urgently need a Project in which --- Henri Fayol's Principles are applying in Mcdonalds.

For a 12th Class Student I urgently need this Projects.
The Project must be atleast of 30 pages.

Please mail me this Project at [email protected] as soon as possible.

Regards,
Saurabh ....etc

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Executive Summary
 Growth in Indian organised retail has been driven by the country’s economic fundamentals over the past few years, including an increase in the proportion of upper income households, rising consumption expenditure and greater use of credit cards.
 Consumers are showing a growing preference for Organised retail, resulting in increased penetration, from around 1% of total retail consumption in 1999 to nearly 6% in 2009 (or some INR350billion)1.
 Organised retail continues to be focused o ....etc

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Mcdonald’s in india:growth strategy


introduction


Leading global food service retailer with more than 30000 restaurants in more than 119 countries .
One of the world’s most well –known and valued brands and holds a leading share in the globally branded quick service restaurant segment.


General business strategy and growth

In the introductory stage Mcdonald’s focussed on following a generic low cost strategy
As the competition ....etc

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I want to know that whether the principles of management of henri fayols are followed in mcdonalds and which 2 principles are not followed in mcdonalds? ....etc

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my concern is that
so i would likt to get more information..
and i need to special ppt materia..

thank you for your information and help. ....etc

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Case study for Henri fayol and Taylor's principles ....etc

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