Mcdonald’s in india:growth strategy

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introduction


Leading global food service retailer with more than 30000 restaurants in more than 119 countries .
One of the world’s most well –known and valued brands and holds a leading share in the globally branded quick service restaurant segment.


General business strategy and growth

In the introductory stage Mcdonald’s focussed on following a generic low cost strategy
As the competition increased they focused on product differentiation and quality.
Mcdonald’s h.r strategy promotes its desire to market an exceptional customer service.(hospitality ,training & e-learning for restaurant staffs)

India entry stage

In india Mcdonald’s have followed both jv(for north and west india) & also licensing(for south)
In mumbai ,amit jatia’s hardcastle restaurants pvt ltd was selected to own & manage Mcdonald’s restaurants in the western region .
In delhi ,vikram bakshi’s connaught plaza restaurants pvt. Ltd was chosen to own and manage Mcdonald’s restaurants in the northern region.
For Mcdonald’s venture in bengaluru , the licensee route is followed for the first time in india