Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma ....etc

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Sir i want some qustionaire ,because of i doing project in maruthi susuki
. ....etc

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brand conversin ratio for portfolio management services
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pls I want to know the table of content and literature review


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Brand-awareness-of-airtel

Abstract:

Today the world economy has undergone a radical transformation in the last two decades. The companies are emerging at the faster level. The technology and advances have permitted companies to widen substantially both the Markets and suppliers sources. Now as companies are emerging with their new products, marketing has become exuberant activity in expanding the market globally.

Marketing starts with human need and wants. It is a human activity directed at satisfying needs a ....etc

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1. Introduction to Study
Marketing deals with identifying and meeting human and social needs. Marketing is “meeting needs profitability”. Marketing is societal process by which individual and groups obtain what they need and want through creating, offering and freely exchanging products and services of values with others.
Modern market provides potential customer many opportunities to choose among commodities offered to him. It is a buyer’s market and he enjoys the pleasure of deciding the various alternative ....etc

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INTRODUCTION
Papad is very familiar product to all of us. Many people consume it daily while many enjoy various occasions like parties, marriages, festivals.
Papad has unique importance in India hospitality. In Sindhi community Papad & Pani is served as 1st welcome food.
Papad acts in supportive or supplementary role in regular food. It ranks equal with pickles & other dishes. Papad can be fried or roasted or it can also get in dals.
Papad has health values. The raw material used is Udad dal & Moong dal, both a ....etc

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INTRODUCTION TO THE TOPIC
A brand is defined as “a name, term, sign, symbol (or) special design of these elements that is intended to identify the good (or) service of one seller (or) a group of seller

BRAND AWARENESS: The likelihood that consumers recognize the existence and availability of a company’s product or service. Creating brand awareness is one of the key steps in promoting a product.

Example:
In the soft drink industry, very little separates a generic soda from a brand-name ....etc

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submitted by:
NEELAM SHARMA


SPENCERS RETAIL LIMITED
Company Profile
Company Profile Spencer's retail is the largest* supermarket chain in India. They offer a complete range of products & durables, from bread to bed cover; from toothpaste to even television sets. Today Spencer's has 100 stores spread across 25 cities with a retail trading area of more than half a million square feet, and we're growing rapidly. Spencer's is the shopping choice for millions across the country, 2.8 million to be exact, who fre ....etc

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brand awareness level of Mahindra Xylo




Introduction
The project is undertaken to measure the brand awareness level of Mahindra Xylo in an around Coimbatore. Measuring the brand awareness level of a particular company‟s brand is of vital importance since it indicates the number of people who are aware of a particular brand in a given period of time and it also highlights the effectiveness of the different advertising or promotional tools used for the purpo ....etc

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