Brand equity


Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand . The study of brand equity is increasingly popular as som ....etc

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DEAR SIR,

I AM A FINAL YEAR STUDENT OF MBA. I URGENTLY NEED A PROJECT REPORT ON EFFECT OF BRAND PREFERENCE ON CUSTOMER SATISFACTION WITH REFERENCE TO SONY ENTERTAINMENT

THANKS ....etc

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EXECUTIVE SUMMARY
The working of the customer's mind is a mystery which is difficult to solve and understanding the nuances of what customer satisfaction, is a challenging task. This exercise in the context of the banking industry will give us an insight into the parameters of customer satisfaction and their measurement. In the organised segment, banking system occupies an important place in nation’s economy. It plays a pivotal role in the economic development of a country and forms the core of the money market in ....etc

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A STUDY ON CUSTOMER SATISFACTION FOR BSNL PRODUCTS AND SERVICES AND ITS ROLE IN BUILDING BRAND EQUITY FOR THE COMPANY.
Project Report submitted by
SARAVANA PERUMAL.G
Register No: 010771037
Batch: 2005-07

SYNOPSIS
The Telecom industry is one of the leading and fastest growing in the world as communication plays a vital role in the world and especially in India. It acts as a major catalyst for the economic growth.
BSNL has good brand awareness among the people. This could be attributed to its long history in the market ....etc

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Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma ....etc

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project for bbm students brand equity of state bank of india ....etc

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Require to refer to a sample project report on HDFC life Insurance Policis
for my summer internship project.

Thanks!! ....etc

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Measuring sources of brand equity: Capturing mindset



Projective Techniques

Diagnostic tools to uncover true opinions & feelings of consumers when they are unwilling/ unable to express themselves
Completion and Interpretation Tasks:
“Fill in the Bubble” approach for analysis.
Comparison Tasks: Consumers convey their impressions by comparing brands to people, countries,animals, activities etc.
Diagnostic tools to uncover true opinions & feelings of ....etc

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A STUDY ON CUSTOMER SATISFACTION FOR BSNL PRODUCTS AND SERVICES AND ITS ROLE IN BUILDING BRAND EQUITY FOR THE COMPANY



Objectives



To ascertain the Customers preferences of Land line and Mobile Services.

To ascertain the Customers Satisfaction level for Mobile services as well as Land line Services.

To analyze the Customer opinion and satisfaction with specific reference to BSNL.

To suggest some guidelines to BSNL in order to provide bette ....etc

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pleas send a project report onStudy of customer expectation and satisfaction towards mobile phone services

....etc

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