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Title: consumer behaviour case study toyota solutions
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Created at: Wednesday 03rd of October 2012 11:44:16 PM
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CASE: I Toyota

Of all the slogans kicked around Toyota, the key one is kaizen, which means “continuous improvement” in Japanese. While many other companies strive for dramatic breakthrough, Toyota overtook Ford Motor Company to become the second largest automaker in the world. Ford had been the second largest since 1931.
Toyota simply is tops in quality, production, and efficiency. From its factories pour a wide range of cars, built with unequaled precision. Toyota turns out luxury sedans with Mercedes-Benz-like quality using o..............etc

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INTRODUCTION TO THE TOPIC

CONSUMER BEHAVIOUR


In today’s challenging and competitive world of last changing technology, consumer tastes are also characterized by fast changes. So to survive in the market the firms have to be in touch with the changing consumer preferences. Marketers have to understand the consumer behavior and factors influencing the buying behavior of the customers in order to ..............etc

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Title: how does toyota personalize its cars and trucks to meet individual consumer needs
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