Marketing Management
What is Marketing?
 Marketing is a social & managerial process by
which individuals & groups obtain what they need
& want through creating, offering & exchanging
products of value with others
Needs, Wants, & Demands
 Needs:
A human need is a state of deprivation of some
basic satisfaction. People require food, clothing,
shelter, safety, belonging & esteem. These are not
created by society or marketers. They exist in the
very texture of human biology & condition.
Wants
 Desi..............etc

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This article is presented by:
RISHIKA
A. JAGADISH
NILESH KUMAR

MARKETING MANAGEMENT ON LIFEBUOY.

SHORT INTRODUCTION TO UNILEVER LTD.


FREQUENCY: 160 million times a day, someone somewhere chooses a Unilever product.
400 brands, 14 categories under home, personal care n nutrition.
FMCG’S MARKET LEADER:
#1 in Dressings, Tea, Ice Cream, Spreads, Deodorants, Mass Skin.
..............etc

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Marketing management
Definition of marketing
Marketing is a social & managerial process by which individuals & groups obtain what they need & want through creating, offering & exchanging products of value with others
Marketing Management is the process of planning & executing the conception, pricing, promotion & distribution of ideas, goods, & services to create exchanges that satisfy individual & organizational goals.
Strategy Planning for Advertising
Advertising
Advertising is a form of communication that typicall..............etc

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This article is presented by:
Amrita Aich
Anand Roy Chowdhury
Ashutosh Modi
Avinash Jhunjhunwala
Avnish GargMarketing Management II : Vodafone Essar Ltd

Analysis of the competitive market environment
With the first leg of growth in the metro circles (70% penetration) almost peaking out, the Indian mobile sector is on its second wave of growth from semi-urban and rural areas. The mobile subscriber base has increased by a 91% CAGR..............etc

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INTRODUCTION
AIMS AND OBJECTIVES OF IMM.
A clear understanding of the basic concepts of international business/global business management, in the light of the business scenario in this 21st century globalized business environment. Why global business is studied as a different field, yet encompassing itself into the body of marketing management.
Understanding of the complex and a dynamic definitions related to international marketing/ trade etc.
Contd..
Understanding the concept of globalization & why it is imp..............etc

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Network Marketing - an Emerging Face of Sales Management



With the changing scenario of business around the globe, organizations have quickly and effectively synergized with the dynamics of the modern business. Their orientation, their focus, their processes, and aboveall, their ways of marketing
& sales management- everything has evolved.

Gone are the days when people had to depend upon a handful of sources to get access to branded offerings, products and services. Internet, E Commerce, Direct Selling, Mail Order System¦ and ther..............etc

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Marketing Channels and Supply Chain Management




Learning Goals



Know why companies use distribution channels and understand the functions that these channels perform.
Learn how channel members interact and how they organize to perform the work of the channel.
Know the major channel alternatives that are open to a company.
Comprehend how companies select, motivate, and evaluate channel members.
Understand the nature and importance of marketing logis..............etc

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MARKETING MANAGEMENT MARUTI SUZUKI SWIFT


INTRODUCTION

Maruti Udyog Limited
Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for about two decades. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles.
The company has a portfolio of 11 brands, including..............etc

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i am doing comparative study of maggi and yippee noodles about there marketing stratergy so please guide me about reveiw literature of both..............etc

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text message marketing..............etc

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