Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
that generally ma..............etc

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Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for wh..............etc

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Personality

1).Attempt to identify the personal characteristics of leaders.

2).Ways to identify leadership traits.
a) Comparing the traits of those who have emerged as leaders with the traits ofthosewhohavenot.
b) Comparing the traits of effective leaders with those of ineffective leaders.


The Behavioral Approach To Leadership

1).Isolate the behavior characteristic of effective leaders.
2).Not who effective leaders are but what effective leaders do.
3).Tried to identify some uniqueness in the behavioral pattern of


Behavio..............etc

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