customer relationship management system

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This article is presented by:
REECE D’SOUZA
SYLVESTER FERNANDES
LEON D’SILVA
KEVIN PIRES
LEON MENEZES
HENRICH KINNY
VALENTINA D’COSTA
EMMANUEL SAVIO
ANDREY THOMAS

CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING INDUSTRY

INTRODUCTION

The Banking Industry was once a simple and reliable business that took deposits from investors at a lower interest rate and loaned it out to borrowers at a higher rate. 
The Banking Industry at its core provides access to credit. In the lenders case, this includes access to their own savings and investments, and interest payments on those amounts. In the case of borrowers, it includes access to loans for the creditworthy, at a competitive interest rate. 
PRODUCTS AND SERVICES

DEPOSITS
LOANS
CARDS
INVESTMENTS
INSURANCE
NRI SERVICES
DIFFERENT CHANNELS FOR ACCESS SERVICES

BANK BRANCHES

ATM NETWORKS

PHONE BANKING

INTERNET BANKING
IMPORTANCE OF INTERNET BANKING

BILL PAYMENTS

MOBILE BANKING

INSTA BANKING

CALL CENTRE
CRM APPROACHES

GETTING PERSONALISED INFO ON CUSTOMERS.
WHAT IS THE VALUE OF THE RELATIONS.
CUSTOMISED OFFERINGS TO THE CUSTOMERS.
CONVERTING A PROSPECTIVE CUSTOMER INTO A TRUE CUSTOMER.