ABSTRACT

Customer relationship management (CRM) is a term applied to processes implemented by a company to handle its contact with its customers. CRM software is used to support these processes, storing information on current and prospective customers. Information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource management and compensation. Details on any customer cont ....etc

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Prepared by
S.DILESWARI


Introduction
The biggest management challenge in the new millennium of liberalization and globalization for a business is to serve and maintain good relationship with the king – the customer. In the past producers took their customers for granted, because at that time the customers were not demanding nor had alternative source of supply or suppliers. But today there is a radical transformation. The changing business environment is characterized by economic liberalization, increasing ....etc

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Relationship between education and culture
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Rationale for the Project
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the Reliance - ANIL DHIRUBHAI AMBANI Group. Reliance Capital is one of India’s leading private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital has interests in asset management and mutual funds, stock broking, life and general insurance, proprietary investments, private equity and other activities in fi ....etc

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Introduction

Audi AG is a German manufacturer of a range of automobiles, from supermini to crossover SUVs  in various body styles and price ranges that are marketed under the Audi brand.
The company is headquartered in Ingolstadt, Germany, and has been a wholly owned subsidiary of Volkswagen AG since 1966.
The Audi emblem of the four rings denotes one of Germany's oldest automobile manufacturers. It symbolizes the merger in 1932 of four previously independent motor vehicle manufacturers: Audi ....etc

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Presented By :
Vivek Bohra


Company Overview
FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION
PRODUCT AND SERVICE PROFILE OF THE ORGANIZATION
CRM
Customer Relationship management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer
What CRM needs to understand while differentiating customers is?
- Sensitivities, Tastes, Preferences and Personalities
- Lifestyle and age
- Culture Background and educa ....etc

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