04-08-2016, 01:56 PM
Britannia 's power brand Good day completes its 25 years of existence launched in 1986 and is worth more than Rs 100 crore brand rightly placed as one of the power brand from Britannia .which includes Marie , Milk bikkis, Bourbon , Fifty - Fifty , Nutri choice .Its origin can be attributed to the Britannia R & D which bridged the gap of biscuit and cookies . Good Day is the major product as far as market leaders from Britannia is concerned . Good Day biscuits could not be replicated by competitors like Parle , ITC and now United Biscuits . Of course Unibic has come closer by creating a cookies niche in biscuit segment successfully .
Rich in recipe the Good Day has been popular among masses with its bite and taste . In addition Britannia has used ingredients like cashew , pistacchio and chocolate to add spice to it brand .
Good Day biscuit has now many variants such as Butter , Cashew , Pista ,Chocochips, Choconuts . Britannia has planned to showcase Good Day with human touch in its tvc and media campaign .
Rich in recipe the Good Day has been popular among masses with its bite and taste . In addition Britannia has used ingredients like cashew , pistacchio and chocolate to add spice to it brand .
Good Day biscuit has now many variants such as Butter , Cashew , Pista ,Chocochips, Choconuts . Britannia has planned to showcase Good Day with human touch in its tvc and media campaign .
