14-10-2014, 05:48 PM
Abstract
In this competitive market where customer and dealer is the king, it is very important toanalyze the customer as well as dealer perception about the product. Companies, byconducting various market researches, try to improve their products and providecustomers better and more services.As without putting customers on the top no company can get success. For achievingsuccess every company should target customers because the market is totally marketoriented.The report is prepared for the partial fulfillment of PGDM programme and as a part of curriculum.The report is an attempt to find out the “Dealer Perception” with special reference to“Kansai Nerolac Paints Ltd.”This training is being conducted by survey on the people of Bhagalpur.The survey was conducted through questionnaires by personally interviewing eachrespondent on a number of queries structured in the questionnaire
The data thus collected through survey was organized in a database, which could bereferred for future endorsements. The data thus collected was then subjected to analysis by a mixture of common and advanced statistical technique.The above mentioned survey was conducted on 250 respondents. The respondents wereselected from different parts of Bhagalpur city
In this competitive market where customer and dealer is the king, it is very important toanalyze the customer as well as dealer perception about the product. Companies, byconducting various market researches, try to improve their products and providecustomers better and more services.As without putting customers on the top no company can get success. For achievingsuccess every company should target customers because the market is totally marketoriented.The report is prepared for the partial fulfillment of PGDM programme and as a part of curriculum.The report is an attempt to find out the “Dealer Perception” with special reference to“Kansai Nerolac Paints Ltd.”This training is being conducted by survey on the people of Bhagalpur.The survey was conducted through questionnaires by personally interviewing eachrespondent on a number of queries structured in the questionnaire
The data thus collected through survey was organized in a database, which could bereferred for future endorsements. The data thus collected was then subjected to analysis by a mixture of common and advanced statistical technique.The above mentioned survey was conducted on 250 respondents. The respondents wereselected from different parts of Bhagalpur city
