the effect of brand image on consumer taste preference

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brand image is important for every company and Brand image can be defined as the meaning that the consumers identify with the product or as the sum of their understanding of the product. Brand image is the result of impressions of consumers gained from various sources about the brand. Many factors such as trying out the branded product, the manufacturer's reputation, product packaging, brand name, the ad format used and its content and the type of media where the ad is presented are among these sources.