07-06-2012, 03:07 PM
FMCG GROWTH
FMCG GROWTH.pptx (Size: 61.14 KB / Downloads: 1)
GROWTH FACTORS
MARKETER’S CORE COMPETENCIES.
UNDERSTANDING CONSUMER SEGMMENT.
FACTOR OF SUSTAINABILITY – FUTURE EARNINGS.
SIGNS OF SUSTAINABILITY
MARKETS – EXPANDS - BREADTH & WIDTH.
DISTRIBUTION PUSH IS HIGH.
GROWTH PROPELLED BY MANUFACTURERS.
MARKETERS TRY TO PLACE THEIR BRANDS IN ACCORDANCE WITH GEOGRAPHIES AND STORE TYPES.
UPON THE DEMAND & AVAILABILITY.
TRIALS ARE NOT ALWAYS SUCCESSFUL.
CATALYTIC CAUSES
TREND OF COMMODITY TO BRANDING.
LOW UNIT PACKS.
VALUE – VAULTERS.
GEOGRAPHIC PRESENCE & AVAILABILITY OF PRODUCTS.
