Wipro Technologies

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Abstract
The case describes the innovation process at Wipro one of the leading IT companies in India. The focus of the case is on the innovation process at Wipro and the elements of the innovation process.

The case also describes in detail the implementation of innovation process in the company. The case discusses how the top management at Wipro created a culture of innovation and encouraged employees to come out with new innovative products.

Issues:
» Understand how a technology company can use innovation as a differentiation tool to secure a strategic objective

» Study how innovation can be introduced in an organization covering its process, structure, tools and techniques, systems and procedures to ensure its success


The Process of Innovation
Innovation was defined at Wipro as "the implementation of a new idea resulting into a marketable product or service." According to Wipro sources, an idea would be considered as a good innovation only when the company could get benefits out of it.

So, in Wipro, commercial viability of an idea was also given importance along with innovation.