A study of customer satisfaction of Eureka Forbes
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Marketing Definition


Definition:
According to PETER DRUCKER," Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view, the customer point of business success is not determined by the producers but by the customers".
Customer satisfaction:
According to PHILIP KOTLER, the definition of customer satisfaction is 'the level of a person's felt state resulting from comparing a product's perceived performance (or outcome) in relation to the person's expectations.



EUREKA FORBES dreams

To reach turn over of Rs 1,0000 corers by 2011.

To be a benchmark company for best practices 7 customer loyalty in the health, hygiene & safety categories’.

To be a total solution provider for safe drinking water.


CONCLUSION


This project aims in studying the customers (opinion) satisfaction about Eureka Forbes in Kurnool town. For the attraction of more customers, it should maintain stable pricing policy rather than changing from time to time. Quality of product play an important role in customer mind. Eureka Forbes limited is meeting with tremendous success with the present marketing practices even through they are certain non-traditional practices being followed


To make euro smile the most trusted brand name for customer care of all durable equipment.