To study the feasibility of the VoIP/Bandwidth Market with reference to size, scope &
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COMPANY BACKGROUND
Operational as an ISP in bulk bandwidth since 2001
World Phone Internet Service Pvt. Ltd. (World Phone), backed by TI Investments, NJ, USA
Operational in Internet telephony since 2002
Promoted by TI Investment Services, which is incorporated in the US.
Have necessary licenses for ISP/ITSP in India.
State-of-the-art infrastructure in the US and in India.
Clients include HCL, NIIT, TCS, Perot Systems, leading BPOs, SMEs , Individuals and PCOs.
Apart from its own RF technology we have a national level tie-up with:
Bharti
TATA
Reliance Communication
Which delivers Internet bandwidth on their fiber network anywhere in India from any of their POP’s.
ORGANISATION STRUCTURE
The Key Management is as under:
Rajiv Kumar (Chief Operating Officer)
Puneet Jhingan (Sr Vice President – Technology)
Vijay Pradhan (Vice President - Finance)
Aakash Wagnoo (Vice President – Sales)
Akhil Khera (Sr Manager Sales and Mentor)
WORLD PHONE - VISION
To be a leader in communication services using seamless, world-class internet technologies for delivering broadband and internet telephony systems. To continuously set standards in customer satisfaction in terms of Price, Product and Service.
Obtained Category “A” ISP ( Internet Service Provider) and ITSP (Internet Telephony Service Provider) in April 2002.
These licenses enable World Phone to sell/distribute Internet service and / or Internet telephony all over India.
Our current licenses make it easier to obtain licenses in VPN, NLD, ILD and spectrum allocation. This opens several significant business opportunities.
PRODUCTS
Internet Telephony (VoIP)
Retail (prepaid)
Corporate
Corporate Bandwidth
Wholesale
Retail
Corporate/Institutes
Web Hosting
Last Mile Connectivity
Supply, Installation and Maintenance (SI&M)
Virtual Toll Free
Conferencing Solutions
VoIP
Voice over Internet Protocol (VoIP) is a general term for a family of transmission technologies for delivery of voice communications over IP networks such as the Internet.
It is a one way of sending a voice signal also known as an analog signal in a medium which is digital, i.e, the internet.

The process works like this when you have a standard analog telephone attached to your high speed internet connection with VOIP service. There will be an analog telephone adapter or ATA between the phone and the computer.
Voice over IP has been implemented in various ways using both proprietary and open protocols and standards. Examples of technologies used to implement Voice over Internet Protocol include:
H.323
IP Multimedia Subsystem (IMS)
Session Initiation Protocol (SIP)
Real-time Transport Protocol (RTP)
The marketplace today is now dominated
by the SIP protocol
TARIFF PLAN FOR VoIP SERVICES
BANDWIDTH

World Phone sells STM 4+ mbps of Bandwidth to Corporate/ ISPs and LCOs in different locations in India.
The Company has acquired retail bandwidth business from VSNL Internet Services in Delhi and the NCR.
World Phone is at present among the top 15 ISPs. With a volume growth of over 5 times in the last 12 months, World Phone is the fastest growing ISP in the country.
BANDWIDTH
The past one year has seen World Phone grow from an NCR player to a national one –acquiring a pan India presence.
Besides the main NOC at Delhi with STM-4 capacity, World Phone has established NOCs in the following locations over the past one year.
Mumbai – STM2
Chandigarh – STM1
Panipat – STM1
Patna – STM1
Hyderabad - STM1
Kolkatta – STM1
TYPICAL NETWORK DIAGRAM
CONFERENCE SOLUTION

Conference Solution allows to conference in up to 50 participants from around the world.
Participants simply call in your dedicated virtual number and join the conference bridge.
conference solution has a host of advanced features like password or non-password conferencing. Separate participant, conference administrator and only listen-in passwords.
All this is available at a very low price of Rs. 495 per monthand usage rates are as low as 95p per minute.
The present Government of India rules does not allow us to connect Indian PSTN with the conference solution so this cannot be used for domestic conference.
VIRTUAL TOLL FREE
World Phone provides a virtual toll free number from USA for business needs.
Group hunting feature is available free with the virtual toll free number.
You may also get a conference bridge activated at no extra cost.
Detailed incoming call records are available immediately on the web.
One time activation charges: Rs. 10000 Monthly Fee:                           Rs. 1000  Incoming calls:                       Rs. 3.50 per minute
WPISPL’s USP -DIFFERENTIATORS
24x7 operations
Superior Customer service
Service Level Agreement
Focus on corporate clientele
Hassle Free End-to-End Managed Network
BUNDLED VOIP SERVICES OVER SKYPE
Internet telephony products bundled with broadband services have become more popular than third-party products, according to a report published by Sandvine, a broadband network-monitoring company.
Skype represented 90 percent of all VoIP minutes.
“ Now people are buying branded services,“
Chris Colman, Sandvine's managing director for Europe
And thus bundled offerings like worldphone are preferred because of a multitude of value added services.
24x7 services backup.
Caller ID
Enhanced voicemail
Call waiting 3-way calling
Call forwarding
Do not disturb
Hide caller ID
Speed dialing
Call screening
Follow me
Overwrite DND
Black list
Enhanced call screening
Broadcast calling
Online phone book
METHODOLOGY
In the orientation the lecturette sessions are organized where knowledge of the following attributes is given:
Worldphone Product portfolio.
Defining the verticals.
How to approach, tackle, & coax the customer.
Moving for the cold calling in the institutions, organizations, public sector undertakings, banks, etc
Week 2-4
The next three weeks included the field operations. The assignment was to scan allotted areas across NCR for potential clients.
Meetings were then fixed by us for the sales manager to close the sales for all interested leads.
Lead generations were the predominant activity.
The then covered areas were:
Okhla industrial area
Noida
Gurgaon
Dwarka
Nehru place
Special Economic Zone, Hosiery Complex
Greater Noida
Faridababd
Surajpur
Janakpuri
Rajendra Palace
A particular format was used to gather this data, which is as under:
Week 5 and 6
These two weeks were used for in house data collection and leads follow up.
All the relevant data collected was used for a database which was fabricated for future reference.
Also new outbound leads were taken care of by the team.
Cold calling was done to the already provided database and then prepared datasheets.
Week 7and 8
The team was familiarized to the technical team of the organization. We were appointed to know the technical aspect of VoIP and bandwidth.
We were also assigned to go and give demonstrations to the potential leads.
Also this included backend support to the existing customers.
MAJOR COMPANIES VISITED
MAX NEW YORK LIFE INSURANCE
PATNI COMPUTERS
MOSER BAER
ASIAN PAINTS
VCUSTOMER
MAP MY INDIA
LUXOR
THOMSON PRESS
MICROMAX
FENA DETERGENT
VALVOLINE
SHARDA UNIVERSITY
IIMT GROUP OF INSTITUTIONS
RELIGARE
EVEREADY
FINOLEX
SAI EXPORTS
JUBLIENT FOODWORKS (DOMINO’S)
DATA COLLECTION
Following are the methods which were used by the team to collect data:
Each member of the group was allotted an area in specific where we had to map the area for potential leads.
Mapping was done using the following tools:
Secondary data already present in the company
Usage of the internet to find the contact details about the company
Cold calling to these companies
Telephone calls to such leads to fix meetings.
Usage of:
Company brochure
CRF forms
Pamphlets
Visiting card
Internet
Mobile phone
So on were taken help of
COMPETITOR ANALYSIS
The major competition is from:
Spectra net
Reliance
Airtel
Matrix Communications
Bharat Sanchar Nigam Ltd.(BSNL)
Bharti Airtel Ltd
Comsat Max Ltd.
GTL Ltd.
Hathaway Cable & Datacom. Pvt. Ltd.
HCL.Infinet Ltd
Hughes Escorts Communications Ltd

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