Google Hummingbird is a search algorithm used by Google. Google began using Hummingbird approximately on August 30, 2013, and announced the change on September 26th on the eve of the company's 15th anniversary. Gianluca Fiorelli said that Hummingbird deals with synonyms, but also context. Google always had synonyms, writes, but with Hummingbird is also able to judge the context, thus judging the intent of a person conducting a search, to determine what they are trying to find out. This concept is called semantic search. Danny Sullivan said of Hummingbird, "Google said that Hummingbird is paying more attention to every word in a query, ensuring that the whole query - the whole sentence or conversation or meaning - is taken into account." Michelle Hill said that Hummingbird tries to "understand the intention". Steve Masters wrote: "The Hummingbird approach should be an inspiration for anyone managing and planning content, if you are not already thinking like Hummingbird, it should be. Simply put, think about why people are looking for something instead of They are looking for A content strategy should be designed to meet your needs, not just provide them Google Hummingbird is a search algorithm used by Google.
Google began using Hummingbird approximately on August 30, 2013, and announced the change on September 26th on the eve of the company's 15th anniversary. Gianluca Fiorelli said that Hummingbird deals with synonyms, but also context. Google always had synonyms, writes, but with Hummingbird is also able to judge the context, thus judging the intent of a person conducting a search, to determine what they are trying to find out. This concept is called semantic search. Danny Sullivan said of Hummingbird, "Google said that Hummingbird is paying more attention to every word in a query, ensuring that the whole query - the whole sentence or conversation or meaning - is taken into account." Michelle Hill said that Hummingbird tries to "understand the intention". Steve Masters wrote: "The Hummingbird approach should be an inspiration for anyone planning and managing content, if you are not already thinking like Hummingbird, it should be. Simply put, think about why people are looking for something instead of They are looking for. A content strategy should be designed to respond to their needs, not just provide them with facts. "