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10-12-2017, 01:11 PM

i want questionnaire about current scenario of parle product and too know about the top biscuit brand in chennai

jaseela123d · 11-12-2017, 10:33 AM

Parle-G is a brand of cookies manufactured by Parle Products in India. According to a 2011 Nielsen survey, it is the best selling cookie brand in the world. Parle Products established itself as a confectionery manufacturer in the suburb of Vile Parle, Mumbai, in 1929. It started making biscuits in 1939. In 1947, when India became independent, the company launched an advertising campaign, displaying its Gluco brand of biscuits as an Indian . alternative to British brand sponge cakes. Pale-G cookies were formerly called 'Parle Gluco' cookies until the 1980s. The "G" in the name of Parle-G originally meant "Glucose", although a later slogan of the brand also said "G means Genius". In 2013, Parle-G became the first national consumer goods brand in India to cross the crore brand ₹ 5,000 in retail sales.

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